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Full-Text Articles in Business

Revisiting Strategy In A Time Of Crisis, Gregory A. Smith Nov 2021

Revisiting Strategy In A Time Of Crisis, Gregory A. Smith

Faculty Publications and Presentations

The season of upheaval brought on by the COVID-19 pandemic is a critical occasion for libraries to revisit their organizational strategies. Strategy includes two complementary dimensions: alignment with the environment and the pursuit of competitive advantage. Rapid changes in the environment call for practicing strategic thinking iteratively rather than engaging in a fixed rhythm of multi-year planning. An effective library strategy displays four key attributes: (1) It responds to the concerns of diverse stakeholders. (2) It is flexible enough to adapt to emerging conditions. (3) It enacts organizational mission but can also help to reshape it. (4) It integrates with …


Relieving Library Anxiety: The Application Of Relationship Marketing To Libraries, Cynthia Schmidt, Joshua Waltman Feb 2019

Relieving Library Anxiety: The Application Of Relationship Marketing To Libraries, Cynthia Schmidt, Joshua Waltman

Faculty Publications and Presentations

Library marketing has traditionally been transactionally focused. Our library has chosen to embrace a relationship marketing (RM) approach by focusing on long-term relationships rather than isolated interactions. With the prevalence of library anxiety, there is a need to look outside of library literature for best practices. While libraries and businesses define success differently, the approaches used to achieve success can be based on the same theoretical framework. RM has been documented to positively impact a business’ profits, and libraries can potentially adapt these approaches to achieve organizational goals. Our library has implemented this approach in four areas of focus: customer …


Managing With Purpose: Integrating Assessment, Planning, And Budgeting, Gregory A. Smith Oct 2016

Managing With Purpose: Integrating Assessment, Planning, And Budgeting, Gregory A. Smith

Faculty Publications and Presentations

Assessment, planning, and budgeting are interrelated disciplines that play an important role in accomplishing a library's mission. This conference session introduces tools and concepts that will equip attendees to manage library services strategically in response to evolving customer needs and environmental conditions. Four tools—the logic model, six dimensions of assessment, the balanced scorecard, and the business model canvas—will enable managers to evaluate, plan, and communicate progress in the pursuit of mission and vision. Additionally, two concepts—opportunity cost and the principal-agent problem—will provide context for planning and budgeting decisions.


Disrupt, Deny, Dismantle: A Special Operations Forces (Sof) Model For Combatting New Terrorism, Will Gunzelman Apr 2016

Disrupt, Deny, Dismantle: A Special Operations Forces (Sof) Model For Combatting New Terrorism, Will Gunzelman

Faculty Publications and Presentations

Terrorism in the new millennium has morphed drastically since the 1970s. The terrorist organizations of today are a hybrid between the insurgent group models of the 1960s and modern terrorist organizations such as Al Qaeda. This hybrid model has created what has become a transnational insurgency recruited, trained, and led by major terrorist networks such as the Islamic State of Iraq and the Levant (ISIL). Even smaller regional groups such as Boko Haram have surpassed merely conducting terrorist attacks. These smaller groups are also focused on controlling territory. Tan (2008) refers to this change as “New Terrorism”. To combat New …


Building Social Media Through Teamwork: Dividing And Conquering When Budgets And Time Stand In The Way, Johannah Lowder, Joshua Waltman May 2014

Building Social Media Through Teamwork: Dividing And Conquering When Budgets And Time Stand In The Way, Johannah Lowder, Joshua Waltman

Faculty Publications and Presentations

No abstract provided.


Patron-Driven Acquisition Optimization And Workflows At Liberty University Jerry Falwell Library, Erin Crane, Lori B. Snyder Oct 2013

Patron-Driven Acquisition Optimization And Workflows At Liberty University Jerry Falwell Library, Erin Crane, Lori B. Snyder

Faculty Publications and Presentations

In the Spring of 2010, the Liberty University Jerry Falwell Library began a pilot patron-driven acquisition program with the e-book aggregator ebrary. In the Fall of 2012, the program had been active for two years and the librarians sought to optimize the program in the form of selecting more titles which are used. This paper describes the formula that the librarians used to achieve optimization in the PDA program. Also described is the workflow involved with acquisitions and cataloging before and after the purchases are made.


Patron-Driven Acquisition Optimization At Liberty University, Erin Crane, Lori Snyder Apr 2013

Patron-Driven Acquisition Optimization At Liberty University, Erin Crane, Lori Snyder

Faculty Publications and Presentations

In 2010 Liberty University began a Patron-Driven Acquisition pilot program with ebrary. Since then, the program has grown dramatically. The presenters describe how the library uses past usage data to create a predictive formula for ebook use. New ebook titles were added to the program based on formula selections. Success of the formula was evaluated, and overall the results are positive. The presenters also explain how the library handles the purchasing and cataloging of the ebooks.


Implications To The Traditional Higher Education Model In A Time Of New Economic And Demographic Realities, Phillip Imel Nov 2012

Implications To The Traditional Higher Education Model In A Time Of New Economic And Demographic Realities, Phillip Imel

Faculty Publications and Presentations

In the world’s developed countries the tendency is to a decreasing or stagnant, aging population. Traditional higher education has occurred early in life with little retraining in adulthood. The current demographic and economic realities demand a change in the role of traditional higher education as it must be more flexible and portable. Higher education must play a central role in the lifelong learning process as new technologies become available. Changes will occur with or without the approval of the established higher education hierarchy as businesses and governments demand quicker, cheaper, and better delivery methods to the current system. Technology is …


The Russian Village, Urban Infrastructure Issues, And The Vertically Integrated Agriculture Model, Phillip Imel Nov 2012

The Russian Village, Urban Infrastructure Issues, And The Vertically Integrated Agriculture Model, Phillip Imel

Faculty Publications and Presentations

Russia’s population total has been in decline since 1992 and this is most evident in the villages of Russia. With the collapse of the Soviet Union and the large farm collectives, many villages’ raison d'être ceased to exist. Today people continue to leave the villages for what they consider to be the better economic promise of the larger cities. There are serious societal and infrastructure issues related to the village exodus to the larger municipalities. In this paper, a vertically integrated agriculture model is examined as one step towards a more vibrant village economy. A vertically integrated model based upon …


Tax Planning For Incoming Professional Team Athletes, John Karaffa Jan 2012

Tax Planning For Incoming Professional Team Athletes, John Karaffa

Faculty Publications and Presentations

No abstract provided.