Business Commons^™

2020 - The First Annual Fall Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Fall 2020 Symposium of Student Scholars, held on December 3, 2020. Includes abstracts from the presentations and posters.

A Coordinated Communication & Awareness Approach For Information Security Incident Management: An Empirical Study On Ethiopian Organizations, Keshnee Padayachee, Elias Worku

The African Journal of Information Systems

The coordination of communication and awareness efforts in the process of Information Security Incident Management (ISIM) has been identified as a critical means of enhancing information security protection in organizations. This paper aims to explore the nuances of organizational information security with respect to the coordination of communication and awareness efforts among organizational stakeholders towards achieving a shared, interactive, and participatory ISIM. According to the findings of the study in the organizations sampled, it has been identified that reporting, communication, and awareness efforts within ISIM were found to be largely uncoordinated. The exploratory findings provided a rationale for the proposal …

2020 - The Twenty-Fourth Annual Symposium Of Student Scholars

Symposium of Student Scholars Program Books

The full program book from the Twenty-fourth Annual Symposium of Student Scholars, held on April 16, 2020. Includes abstracts from the presentations and posters.

Spring 2020, Joëlle Walls

The Investigator Research Magazine

Dear readers,

We are proud to present the spring issue of The Investigator, giving you an inside look into the varied research and scholarly activities taking place at Kennesaw State.

In a new interview, President Pamela Whitten discusses KSU's growing research reputation and lessons learned from her own experiences as a researcher and mentor. Similarly, our cover story follows three First-Year Scholars as they explore the possibilities of research in Martin Hudson's lab through a new Office of Undergraduate Research initiative.

This publication would not have been possible without the contributions of the editorial team, including undergraduates Kaelyn Ireland, Geena …

Supporting Mba Students In A Team-Based Experiential Learning Environment, Teresa Williams

Transforming Libraries for Graduate Students

The Lacy School of Business at Butler University (Indianapolis) has embraced an experiential approach for the school’s Master of Business Administration (MBA) degree program by combining traditional classroom instruction with opportunities for students to learn through partnerships with local businesses. Beginning with the MBA Gateway Experience course, graduate students are tasked with conducting team research to present informed recommendations to business owners and community leaders. The related support provided by the Butler Business Librarian for MBA students complements the experiential nature of the program by engaging students with the real-world challenges of collecting and evaluating business information for applied problem-solving. …

The Influence Of Social Media On Perceptions Of Political Authenticity, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.

Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto

Atlantic Marketing Association Proceedings

No abstract provided.

Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld

Atlantic Marketing Association Proceedings

No abstract provided.

Teaching About The Dark Web In Criminal Justice Or Related Programs At The Community College And University Levels., Scott H. Belshaw, Brooke Nodeland, Lorrin Underwood, Alexandrea Colaiuta

Journal of Cybersecurity Education, Research and Practice

Increasingly, criminal justice practitioners have been called on to help solve breaches in cyber security. However, while the demand for criminal justice participation in cyber investigations increases daily, most universities are lagging in their educational and training opportunities for students entering the criminal justice fields. This article discusses the need to incorporate courses discussing the Dark Web in criminal justice. A review of existing cyber-criminal justice programs in Texas and nationally suggests that most community colleges and 4-year universities have yet to develop courses/programs in understanding and investigating the Dark Web on the internet. The Dark Web serves as the …

The Impact Of The Social Media Influencer Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Influencer Source Credibility, Lubna Nafees, Christy M. Cook, James E. Stoddard

Atlantic Marketing Journal

This paper presents a conceptual model of the impact of social media influencer power on consumer attitudes toward a brand. The research uses naïve theories of social influence, consumer socialization theory and market signaling theory to support the contention that social media influencer power will impact consumer brand attitudes. However, the impact of the social media influencer power on consumer brand attitudes is posited to be mediated and/or moderated by the social media influencer source credibility. In turn, the social media influencer source credibility is modeled as being positively related to the social media influencer’s expertise/competence with respect to the …

Customer Service Challenges In Omni-Channel Retailing—An Exploratory Study Of Vague Language In Retailer Customer Service Policies, Terence L. Holmes, Edward C. Brewer

Atlantic Marketing Journal

Retailers are interacting with customers via an ever-increasing number of touchpoints. The addition of social media and mobile devices to the traditional physical and virtual retail platforms has created an evolving consumer practice of using several such "touchpoints" in the course of a single purchase (the "omni-channel”). The difficulty of providing high levels of customer service has increased with the necessity of managing multiple channels under the retailer’s control and coordinating formally or informally with touchpoints not directly within the retailer’s own operations. Multiple sources of potentially conflicting information (e.g., order fulfillment) can lead to miscommunication, and thus poor service …

Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld

Atlantic Marketing Journal

BlockChain technology has grown exponentially over the last several decades. Early on, cryptocurrency presented a substitute for hard currency as a way to purchase goods and services. Recently, cryptocurrency has entered the video game world. How cryptocurrency, which has value outside of a video game, may impact the virtual reality world, is an open question. Presence, or the state of being in an environment, will be affected by the ability to escape within video games as cryptocurrencies are used. As video games often provide a place to escape the real world, bringing the real world into the game may have …

Using An Artificial Real-Time Response Audience In Online Sales Education To Improve Self-Efficacy In Sales Presentations: An Online Classroom Innovation, Nicole A. Flink, Desiree Cooper-Larsen

Atlantic Marketing Journal

Sales education research recently has turned its attention to using artificial intelligence (AI) technology, but much remains in our understanding of its use in the online and virtual sales education environment. AI can be useful to helping online students improve their sales presentations and vocal delivery skills. Examined through the lens of control value theory, this study is a pilot investigation into the effectiveness of using AI technology in the online classroom to help sales education students improve their vocal delivery skills in sales presentations. Based on a paired samples t-test, our results indicated that student use of AI technology …