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Examining The Use Of Rv Travel Forums For Campground Searches, Jill Fjelstul, Kimberly Severt
Examining The Use Of Rv Travel Forums For Campground Searches, Jill Fjelstul, Kimberly Severt
Journal of Tourism Insights
The aim of the present study is to explore how RV travelers use online travel forums in their campground search. The identification of such variables will assist campground owners and operators in their marketing strategies, competitive positioning, and improving the overall experience for the RV traveler at their chosen campground and destination.