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Full-Text Articles in Business
Hospitality Review Volume 31 Issue 2 2013, Fiu Hospitality Review
Hospitality Review Volume 31 Issue 2 2013, Fiu Hospitality Review
Hospitality Review
No abstract provided.
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler
College of Journalism and Mass Communications: Faculty Publications
Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences …
The Hidden Stem Economy: The Surprising Diversity Of Jobs Requiring Science, Technology, Engineering, And Math Knowledge, Jonathan Rothwell
The Hidden Stem Economy: The Surprising Diversity Of Jobs Requiring Science, Technology, Engineering, And Math Knowledge, Jonathan Rothwell
Brookings Scholar Lecture Series
Policy and businesses leaders have argued that there is a shortage of highly educated workers in professional occupations related to science, technology, engineering, and math (STEM). Critics have countered that Ph.D scientists often face a difficult academic labor market and do not necessarily earn higher wages than other professionals. Yet, both sides of the STEM debate have been relying on an ill-defined definition of STEM work. Using a detailed survey of worker knowledge requirements, this research project redefines STEM jobs based on the level of knowledge required in STEM fields to perform occupations. The results uncover two facts previously unrecognized …
Transforming Finance For The Future, Siu Loon Hoe
Transforming Finance For The Future, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
Significant changes in external market conditions have resulted in operations placing greater demands on the finance function. Traditional finance departments are increasingly expected to deliver more value and be more proactive in supporting the organization's overall business strategies. Unfortunately, many finance departments are not yet ready to meet such challenges. This article proposes a transformation process to reorganize present day finance functions to become a finance of the future. The proposed process applies tools such as best practices, outsourcing and technology to achieve a desired future outcome.
Gendered Narratives Of Innovation Through Competition: Lessons From Science And Technology Studies, Scout Calvert
Gendered Narratives Of Innovation Through Competition: Lessons From Science And Technology Studies, Scout Calvert
UNL Libraries: Faculty Publications
Library and information science is a technologically intensive profession with a high percentage of women, unlike computer science and other male-dominated fields. On the occasion of the 2011 Association for Library and Information Science Education (ALISE) conference, this essay analyzes the theme “Competitiveness and Innovation” through a review of social psychology and science and technology studies literature. Both theme concepts have ramifications for library and information science (LIS) education. Librarianship and teaching are both professions that resist commodification because they rely on embodied labor and personal interaction. Competition, as a management or learning style, may not promote meaningful innovation in …