Business Commons^™

The Internet Name Game And The Nonprofit Solution, Roger A. Lohmann

Faculty & Staff Scholarship

This paper is a case study of the campaign to create a new internet names authority to handle the assignment of internet domain names. Almost everyone knows by now that the Internet was originally a defense research project, which morphed into a research network for scientists and then into a tool of higher education and eventually into the commercial and general household utility we know today. In terms familiar to nonprofit research community what began in the state sector, expanded into the third sector and then into the market and household sectors and the consumer economy. There is a second …

Web Based Business Information On A Budget, Andrée Rathemacher, Carol West, Alex Caracuzzo

Technical Services Faculty Presentations

Notes for a presentation, "Web Based Business Information on a Budget," at the New England Library Association Annual Conference 1999, Traditions: Where We've Been... Where We're Going. The presentation took place in Manchester, New Hampshire on September 27, 1999.

Quick Access: Find Statistical Data On The Internet, Di Su

Publications and Research

In a typical business library, current or historical quotes on interest rates, foreign exchange rates, stocks, etc. are requested frequently. This article reviews and annotates a selected list of sources on the Internet that provide most popular statistical data in an accounting library.

Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd

Faculty and Research Publications

This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.

Psychological Influencers Of A Consumer's Innovative Propensity: A Cross-Cultural Examination, Angela D' Auria Stanton

Theses and Dissertations in Business Administration

The purpose of this effort was to focus on measuring the psychological characteristics (specifically perceived risk, dogmatism, fatalism, self esteem, empathy, and cognitive complexity) of the innovative consumer. In order to assess the various relationships and interrelationships that exist in the psychological determinants of innovativeness, a structural modeling approach was employed. The model was also tested in a two country setting in order to determine its robustness cross-culturally. The innovative behavior measure focused on a single domain, the Internet, since innovativeness does not typically overlap across product categories (e.g. Gatignon and Robertson 1985).

Overall, the results of the test of …