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Full-Text Articles in Business
Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner
Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner
Graduate Theses and Dissertations
This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …
The Impact Of Instagram Usage On Body-Esteem In Young Women In College, Kirsten Etzinger
The Impact Of Instagram Usage On Body-Esteem In Young Women In College, Kirsten Etzinger
Honors Projects
Instagram as a platform is increasing in popularity, especially among young women. Young women may use Instagram to keep up with their peers, follow trends, or as a way to express themselves. However, it is evident that young women can be negatively affected by the content they are exposed to on Instagram. This study examines the impact that increased Instagram usage can have on body-esteem in young women in college by evaluating their degree of Instagram usage, motivation to use social media for body comparison, and feelings of body-esteem. An online survey was conducted with BGSU college-age female students and …
The Digital Footprint Effect: A Grounded Theory On The Influence Of Social Media On Human Resource Managers’ Hiring Decisions, Tanya Pawlowski
The Digital Footprint Effect: A Grounded Theory On The Influence Of Social Media On Human Resource Managers’ Hiring Decisions, Tanya Pawlowski
Department of Conflict Resolution Studies Theses and Dissertations
For over a decade, the Society for Human Resource Management (SHRM) has reported the increasing practice of hiring managers accessing social media profiles to screen job applicants (Bates, 2008). This qualitative research study investigated the role of social media in organizational hiring practices and what factors may influence human resource hiring managers’ decisions. A grounded theory methodology was applied to interview 21 human resource hiring managers with open-ended structured questions. Based on the researcher’s data collection and grounded theory data analysis, the findings showed that social media profiles play a crucial role in organizational hiring decisions when a human resource …
Strategies To Integrate Social Media Into Business Operations, Nicole F. Andrews
Strategies To Integrate Social Media Into Business Operations, Nicole F. Andrews
Walden Dissertations and Doctoral Studies
AbstractSmall and medium-size enterprises (SMEs) are essential to the survival of the Bahamian economy, but only 21% of SMEs are integrating social media into their marketing operations. Some SMEs are not taking advantage of the financial benefits of effectively integrating social media into business operations to avoid financial failure. Grounded in Berry’s relationship marketing theory, the purpose of this qualitative multiple-case study was to explore the strategies leaders of SMEs in the Bahamas use to effectively integrate social media into their business operations. The participants included six leaders of three SMEs in the Bahamas with successful experience using strategies to …