Business Commons^™

The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance customer relationships. Despite the widespread usage of loyalty programs across various businesses, its effectiveness has not been well validated. Few empirical studies attempted to evaluate the value of loyalty programs but the findings have been conflicting with each other. Given the competitive climate of such a highly saturated competitive market of the hospitality industry, it is meaningful for hospitality marketers to evaluate the effectiveness of loyalty programs to increase customer retention and profitability. Therefore, the main purpose of this study was to examine the effectiveness of a hospitality …

Examining Revenue Management Practices In Las Vegas Casino Resorts, Arun Tanpanuwat

UNLV Theses, Dissertations, Professional Papers, and Capstones

The overall goal of this study was to examine Revenue Management (RM) practices in Las Vegas casino resorts. A great deal of research has been done on RM in the hospitality industry. The academic research has examined RM in hospitality in general, but not specifically in casino resorts, which gain their revenue from both rooms and resort amenities. Moreover, the academic literature often show high-level mathematic-based solutions or statistical applications, but not necessarily pragmatic techniques for practitioners. This qualitative study investigates the extent to which the essential fundamentals of any RM system are implemented successfully by casino RM professionals and …

Three Essays On Opacity, Corporate Governance, And Credit Ratings, Yiwen Gu

Graduate Theses and Dissertations

In the first essay, utilizing a more recent and expanded 20-year sample 1991-2010 of dual-rated bonds issued, I confirm Morgan's (2002) finding that banks are relatively more opaque than nonbanks. The likelihood of a rating split is higher, and the magnitude of the rating gap is larger, for banks than nonnbanks. Moreover, rating agency disagreements are more significant for banks with relatively higher loan and trading securities holdings and maintain lower capital, and for banks engaged in mortgage securitization. Importantly, I find that rating agency disagreements reflect market proxies of information uncertainty. Further, opacity makes external financing more costly. Equity …

An Analysis Of The Structure And Evolution Of Networks, Guangying Hua

2011

As network research receives more and more attention from both academic researchers and practitioners, network analysis has become a fast growing field attracting many researchers from diverse fields such as physics, computer science, and sociology. This dissertation provides a review of theory and research on different real data sets from the network perspective. The focus is primarily on the structure and dynamics of social networks.

This dissertation is divided into three essays. The first essay examines a professional online community, and to the best of our knowledge, it is the first paper to address the social network of physicians. The …

Application Of Protection Motivation Theory To Study The Factors That Influence Disaster Recovery Planning: An Empirical Investigation, Shalini Wunnava

Doctoral Dissertations

In today's information intensive and networked world, Disaster Recovery Planning (DRP) is a critical and significant activity. However, DRP does not always receive the attention it deserves. Therefore, it is critical to examine the factors that influence the undertaking of disaster recovery planning. A model on disaster recovery planning was developed using the theoretical lens of Protection Motivation Theory (PMT). Drawing from PMT literature and using the information technology disaster recovery planning (ITDRP) construct developed by Shropshire and Kadlec (2009), a research model was developed in which perceived severity, perceived vulnerability, intrinsic rewards, extrinsic rewards, fear, response efficacy, self-efficacy, and …

Learning The “Craft Of Auditing”: Applications Of The Cognitive Apprenticeship Framework, Kimberly D. Westermann

2011

This dissertation consists of three studies examining component(s) of the cognitive apprenticeship (CA) model applied to on-the-job learning in auditing. This abstract summarizes each study, including purpose, methodology, and findings. The first study provides descriptive evidence on the importance and pervasiveness of CA as a model of on-the-job learning (OTJL) in auditing, investigates changes in its use over time, and assesses factors that promote or hinder auditors’ learning through apprenticeship. We conducted semi-structured interviews with 30 relatively new and more experienced audit partners at a Big 4 firm, seeking their impressions about past and current OTJL practices in public accounting. …

Connective Leadership: The Chief Nursing Officers' Relationship With Staff Nurses, Mary Ellen Clyne

Seton Hall University Dissertations and Theses (ETDs)

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