Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences

PDF

Journal

1990

Customer relation

Articles 1 - 1 of 1

Full-Text Articles in Business

Banks-Customers Relations: Implications For Strategic Planning., Chris Ochonogor Dec 1990

Banks-Customers Relations: Implications For Strategic Planning., Chris Ochonogor

Bullion

The paper examines Banks-customers relations and how it will help in strategic planning. ln dealing with this subject, the paper considered three facets. The legal relationship and the impact of the public relations and marketing aspects as they effect banking and banking business, and the implication for strategic planning.