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Portfolio Construction: The Efficient Diversification Of Marketing Investments, Michael P. Haydock
Portfolio Construction: The Efficient Diversification Of Marketing Investments, Michael P. Haydock
Walden Dissertations and Doctoral Studies
Efforts in the marketing sciences can be distinguished between the analysis of individual customers and the examination of portfolios of customers, giving scarce theoretical guidance concerning the strategic allocation of promotional investments. Yet, strategic asset allocation is considered in financial economics theory to be the most important set of investment decisions. The problem addressed in this study was the application of strategic asset allocation theory from financial economics to marketing science with the aim of improving the financial results of investment in direct marketing promotions. This research investigated the components of efficient marketing portfolio construction which include multiattribute numerical optimization, …
Parental Payment Abuse Within The Supplemental Security Income Program, Darlean Taylor-King
Parental Payment Abuse Within The Supplemental Security Income Program, Darlean Taylor-King
Walden Dissertations and Doctoral Studies
Management of Social Security Administration (SSA) has been challenged by the phenomena of overpayments with its Supplemental Security Income (SSI) program. Oversight authorities of SSA had expressed concerns about the overpayment abuse caused by parents as representative payees for disabled minor children. It was important to address this problem because the amount of overpayments prior to 1998 had caused integrity issues for management of SSA and increased federal debt from SSI claimants. The purpose of this study was to examine how management of SSA and the SSI program had responded to the concerns of the oversight authorities. Theoretical foundations for …