Business Commons^™

Evaluating The Effectiveness And Efficiency Of U.S. Foreign Aid, Rebecca Baley

Selected Honors Theses

The U.S. is the top spender in the world when it comes to foreign aid, sending billions of dollars around the world each year. There are many different goals and objectives that the U.S. government hopes to accomplish with their spending. This paper is structured as an extended literature review analyzing previous literature on the topic of U.S. foreign aid spending and the results of these funds around the world to test the effectiveness and efficiency. The process of how the foreign aid budget is set will also be discussed as well as the history of why the U.S. started …

Using Consumer Personality To Direct The Creation Of More Effective Advertisements, Connor Keith

Selected Honors Theses

Advertising is one of the most pervasive forces in business and culture today. All advertisers are seeking ways to be more effective in order to reach consumers better. One of the ways they can do this is by targeting certain personality types in their advertisements. This thesis seeks to find the differences in responses to advertisements from consumers with different personality types. A survey is used in conjunction with a personality test to study if consumers are most influenced by advertisements targeted toward their personalities. Suggestions are given for how to create and distribute advertisements to be most effective for …

The Influence Of Perceptions On Entrepreneurial Success, Josiah P. Peterson

Selected Honors Theses

The purpose of this work is to investigate and identify the influence of perceptions on entrepreneurial success. Entrepreneurs have been identified as instrumental to the economic survival of society and have therefore become the focus of an increasingly large number of studies. This thesis will expound upon those studies by focusing on aspects of the studies that pertain to entrepreneurial perceptions and success. This work will focus on three types of perceptions and how they influence success. It will focus on the perceptions the entrepreneurs have of themselves, the perceptions they have of their environments and the perceptions others have …

Financial Management Issues Of College-Aged Students: Influences And Consequences, Katharine N. Widener

Selected Honors Theses

College students have acquired a reputation of irresponsibility and impulsivity, which has contributed to the perception that they are poor managers of money. This researcher sought to establish a clearer picture of the full story behind how college students handle their finances through a comprehensive literature review. Several searches were conducted on the topics of college students, finances, money management, debt levels, and other related terms. Scholarly articles were analyzed for common themes and research patterns, and the various strings of research identified were categorized into three main headings: Financial situation, financial influences, and financial consequences. The three major headings …

The Shattered Slipper Project: The Impact Of The Disney Princess Franchise On Girls Ages 6-12, Caila Leigh Cordwell

Selected Honors Theses

The Disney Princess franchise is arguably the largest and most popular franchise in the world, earning billions of dollars globally each year. Due to the prevalence and ease of access, the Disney princesses have a tremendous impact on today’s youth, namely young girls. This qualitative study investigated just how much of an impact the Disney Princess franchise has on American girls ages 6-12 through the production of a documentary film, entitled The Shattered Slipper Project. The research team selected girls from private schools in Lakeland, Florida and Sharpsburg, Georgia. The researcher conducted two interviews—one a roundtable-style group interview focusing on …

A Comprehensive Study Of Leadership Styles And Various Factors Contributing To The Success Of Athletic Teams, Christopher P. Intoppa

Selected Honors Theses

This paper involved a study of leadership styles in the realm of athletics. Using literature that had been written on the subject and examinations of particularly successful coaches over time, an accurate determination of leadership styles, qualities, and characteristics that contribute to success was able to be achieved. It was concluded that transformational leadership styles are explicitly profitable when dealing with athletes at any level of athletic competition. However, it was also discovered through research that these qualities are even more valuable if paired with an authoritative style of delivering instruction, mutual respect between coaches and players, and discipline by …

Entrepreneurial Marketing: A Historical Exploration And Implications For Practice, Sofia Victoria Ramos

Selected Honors Theses

In an increasingly turbulent market, marketers are having difficulty predicting consumer demands, and academics are finding that traditional marketing theory is no longer highly effective in making educated marketing decisions. With the growth of Entrepreneurial Marketing (EM) research over the past several decades, researchers have found these practices to be effective not only for SME’s but also for larger firms. Because of this, researchers are offering Entrepreneurial Marketing theory as a solution for all firms seeking a competitive advantage in a volatile market. Entrepreneurial Marketing, which is the innovative, opportunity seeking approach most entrepreneurs and small and medium enterprises (SMEs) …

Applying Trait Theory To Determine The Causality Of The Entrepreneur’S Success, Samuel Moyer

Selected Honors Theses

The purpose of this thesis is to apply trait theory through psychoanalysis in an attempt to determine why three noted entrepreneurs: Andrew Carnegie, Walt Disney, and Oprah Winfrey, were highly successful in their respective ventures as well as discuss the extent to which indicative traits of entrepreneurial success were present in the subjects studied. Research shows that components of entrepreneurs’ traits and motivation have a direct relationship to the start-up and continued success of new venture firms (Baum, Locke, 2004) which means more accurate definitions of traits responsible for entrepreneurial success are beneficial to investors, entrepreneurs, and the entire economic …

Behavioral Finance: Its History And Its Future, Robert Christopher Hammond

Selected Honors Theses

The field of behavioral finance has attempted to explain a litany of biases, heuristics, and

inefficiencies present in financial markets since its creation in the 1980’s. This paper is structured as a comprehensive literature review of behavioral finance, and includes both the seminal works as well as more recent papers. The various subtopics of behavioral finance will also be analyzed, which include loss aversion, corporate finance, and momentum/contrarian investing. Finally, this paper will draw unique conclusions across behavioral finance and hypothesize about what topics within behavioral finance are likely to yield the most interesting research in the near future.

The Untapped Potential Of Introvert Leaders, Marina A. Pawlaczyk

Selected Honors Theses

Academic research shows that extroverts are generally seen as more productive and

effective leaders than their introvert counterparts because they possess the characteristics our society has so often revered (Grant, Gino, & Hofmann, 2009). With the rise of the “extrovert ideal” throughout our society, introverts are left wondering what role they play when it comes to leadership (Cain, 2013). Through examples of four successful introvert leaders (Susan Cain, Warren Buffett, Laura Bush, and Bill Gates), it can be derived that it is not the personality that makes the leader but, rather, the passion, drive, and self-actualization of the individual. With …

The Scarlet Market: The Economic Framework Of Sex Trafficking And Microfinance As A Proactive Solution, Hannah M. Demarest

Selected Honors Theses

No abstract provided.

Allowing For Low-Cost Labor In Underdeveloped And Developing Countries As A Method For Initiating Economic Industrialization, Jordon A. Wolfram

Selected Honors Theses

The topic presented here closely examines the link between low-cost labor and the affect that it has on initiating industrialization in underdeveloped and developed countries. It can ultimately create a better standard of living for a country’s general population in the future, but the initial conditions for the laborers can be harsh. The low wage labor force achieves this goal by creating a competitive labor market which has the ability to stimulate economic growth. Once the initial steps of creating manufacturing and industry are achieved, then the general standard of living has robust potential to increase in the country as …