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Popular: Still Singapore’S Favourite Bookstore, Singapore Management University
Popular: Still Singapore’S Favourite Bookstore, Singapore Management University
Perspectives@SMU
Popular is evolving into an omni-channel retailer to improve its customer experience
Sasa In Singapore: What Went Wrong?, Singapore Management University
Sasa In Singapore: What Went Wrong?, Singapore Management University
Perspectives@SMU
Twenty-two became a somewhat unlucky number for Hong Kong-based cosmetics retail chain, Sasa, for its Singapore operations in 2019. That was the year – 22 years after it entered the market – that it decided to close all of its 22 stores on the island.