Business Commons^™

Our Lady Of The Rockies Tram: Marketing Plan And Ridership Estimates, Sarah Harris, Norma P. Nickerson, Al Ellard

Institute for Tourism and Recreation Research Publications

This marketing plan and ridership estimation address the proposed project of constructing a tram up the front of the Continental Divide to the Our Lady of the Rockies statue near Butte, Montana. This report estimates and projects the potential number of riders for this tram over a ten-year period, while providing a five-year marketing plan.