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Full-Text Articles in Business
Modeling The Performance-Based Compensation Of Mlb Catchers, William Deforest
Modeling The Performance-Based Compensation Of Mlb Catchers, William Deforest
CMC Senior Theses
How professional baseball players are compensated for their on-field performance and contribution to winning baseball games has been studied many times by baseball analysts, yet no real attempt has been made to focus solely on the catcher position. As one of the most demanding and specialized positions in the game, a talented catcher is vital to a team’s success. This paper attempts to utilize Defensive Runs Saved (DRS) and Offensive Runs Above Average (OFF), leading statistics that use Statcast data to measure defensive and offensive productivity, to determine which area of catcher defense is the greatest differentiator between elite defensive …
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin
CMC Senior Theses
The marketing tactics of the alcohol and tobacco industry are inextricably linked through the psychological basis upon which these companies target their customers. Through the principles of reciprocity, social proof, scarcity, commitment and consistency, unity, and authority featured in Robert Cialdini’s book Influence: The Psychology of Persuasion (2021). The principle of reciprocity explains how companies get customers to buy in, social proof explains our dependence on our peers’ validation, and scarcity explains why we want what we can’t have. The principles of commitment and consistency explain how companies garner long-term customers that see themselves as an extension of a brand, …
The Paycheck Protection Program's Effect On Real Estate Prices, Someswar Amujala
The Paycheck Protection Program's Effect On Real Estate Prices, Someswar Amujala
CMC Senior Theses
This paper investigates the relationship between the Paycheck Protec- tion Program (PPP) and real estate price increases. The Paycheck Protection Program was established by the Small Business Association in 2020 to pro- vide forgivable loans to businesses to aid with potential losses from COVID- 19 impacts. I leverage zip code level data across the United States and a fixed effects panel data model to quantitatively measure the PPP’s influence on housing and rental prices. I find a positive and significant relationship between the number of PPP loans disbursed and housing and rental rates. Specifically, a 1% change in the number …
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
Playing To Win: The Effects Of Implementing Gamification Strategies In Product Marketing, Sabrina Stone
CMC Senior Theses
Let’s play a game. What effect do you think video games have on twenty-first-century marketing? In this age defined by its nature of digitality, capturing the attention of consumers is an arduous competition. Through market segmentation, research, and the observable variables of consumer behavior, product marketing has turned to video games as a solution to appeal to younger demographics. Gamification is an increasingly applied product marketing strategy employed to increase favorable metrics. Of those key performance indicators (KPIs), boosted measures such as click-through rates, impressions, and engagement rates suggest that gamification is a strategic opportunity to persuade consumers to take …