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India Starts To Open Up, Singapore Management University
India Starts To Open Up, Singapore Management University
Perspectives@SMU
Investors have often shied away from India, citing the difficulties inherent in its notoriously difficult businesss landscape. Yet there is a lot of money to be made in India, Dr S Narayan, Senior Research Fellow of the Institute of South Asian Studies at the National University of Singapore, told Perspectives@SMU. Many companies seem reluctant to carry out sufficient market entry analysis, he says, despite the policy changes now taking place in the world's tenth largest economy.
Bridging The Business Cultures Of The East And West, Singapore Management University
Bridging The Business Cultures Of The East And West, Singapore Management University
Perspectives@SMU
As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences between Western and Eastern business cultures.