Business Commons^™

The Sixty-Six Percent, Natalie Abruzzo

Capstones

The Sixty-Six Percent represent the percentage of women in the U.S. who are overweight. They are regarded as full-figured or “plus” size in the world of women’s apparel. Even though more than half of American women wear a “plus” size - size 14 and up - designs for these women account for a fraction of women’s apparel - Only 37% of women's wear is plus-size.

The Sixty-Six Percent is coming at an important time in a broader conversation about de-stigmatizing what it means to be a plus-size woman in America. Fat shaming has become taboo and mainstream media as well …

In The Race To Reach New Wine Drinkers Old World Taste Is Losing Out, Lillian Knoepp

Capstones

But this old world is losing its grip on the wine industry. French wine production and consumption are falling while the New World of wine is gaining ground in both areas. Experts say that new wine making techniques and higher consumption in New World markets like the United States have changed the French wine industry.

For the French, more than just their wine industry is at stake. For many, the loss of French wine is a loss of French identity.

“They can't choose between the two. Because French people - we are wine and cheese - we are everything,” said …

Technical Analysis Under Knightian Uncertainty, Andre Mouton

Student Theses and Dissertations

Technical analysis, or the forecasting of asset price movements using past prices, is commonly practiced in financial markets but poorly explained by mainstream economic theory. I show that a technical rule can have predictive power when an asset’s payoffs are subject to Knightian uncertainty, defined as variation that cannot be described probabilistically (Knight, 1921). I present an asset-pricing model in which asset payoffs undergo periodic shifts in trend, and agents form expectations about these payoffs using a constant gain least squares (CGLS) rule. I investigate whether a second CGLS rule, operating on price, can provide a more accurate forecast of …

Crowdsourcing As An Approach To Customer Relationship Building In Academic Libraries, Lisa A. Ellis, Aisha Pena

Publications and Research

Library initiatives to first-year students not only present an opportunity to offer information literacy instruction for student advancement but they also serve a key marketing function by communicating the library’s ongoing value and building customer relationships. Library orientation tours are an example of how to effectively market to first-year students. Combining peer-to-peer learning and user-generated content via social media known as crowdsourcing, Newman Library sponsored a contest challenging first-year students to create a video sharing a useful library tip. The contributions and benefits of this co-creation approach to fostering relationships are examined and the implications to strengthening other library-user bonds …

The Innovation Makerspace: Geographies Of Digital Fabrication Innovation In Greater New York City, Kathryn Dickerson

Theses and Dissertations

Desktop digital fabrication technology has the potential to powerfully alter the economics, geography, and sociology of production. The desktop technology cannot reach its potential for widespread impact until it improves in quality and decreases in price. Makerspaces have emerged in the United States in the last eight years as informal social organizations where innovation in this technology may be occurring. This study examines whether innovation in digital fabrication technology has occurred, or has the potential to occur, at makerspaces in the New York City area.

Smartphones: A Game Changer For Psychological Research, Wei Wang, Jibo He

Publications and Research

As technology continues to advance and smartphones continue to grow in popularity, we argue that smartphones have rapidly evolved as a suitable tool for psychological research. In this editorial, we will first briefly introduce the technological and social features possessed by smartphones that are ideal for psychology research. Then we distinguish two approaches to use smartphones for research, highlighting the external and internal validity of each approach. We further discuss computer skills and analysis methods needed for research with smartphones.

"Flipped Classroom" Information Literacy In Business Management Courses--What Have We Learned?, Madeline Cohen, Deborah Sanders

Publications and Research

This presentation reports on a successful cross-department collaboration between the library and the business department at Lehman to conduct information literacy instruction as a "flipped classroom." Ways that the flipped design have been tailored to meet the needs of teaching business research will be demonstrated. Evidence of student learning and qualitative evaluation of student and faculty experience will be presented. Practical tips on implementing flipped instruction will be provided.

Essays On The Impacts Of Quantitative Easing On Financial Markets, Joanne Guo

Dissertations, Theses, and Capstone Projects

Due to the severity of the financial crisis of 2008, the Federal Reserve had attempted a variety of unconventional monetary policy to support the U.S. financial markets at the verge of collapse. The most well-known of the Fed's unconventional monetary policy is quantitative easing, in which it purchased a large amount of government securities from the markets in order to lower longer term interest rates and mortgage rates. The several rounds of quantitative easing had different impacts, intended as well as unintended, on U.S. financial markets and foreign markets. The purpose of this paper is to fully explore the effects, …

It-Enabled Coordination In Electronic Markets: An Experimental Investigation Of The Effects Of Social Communication On Group Buyers, Alexander Pelaez

Dissertations, Theses, and Capstone Projects

Coordination, and the mechanisms by which coordination occurs, represents a significant area of study for economic research, and information technology. Technology enhances communication in both speed and quantity of information and when aligned with appropriate tasks can improve decision-making and task performance. Examining the effect of technology based coordination mechanisms on market platforms provides insight into outcomes as represented by buyer surplus and task completion as well as behaviors, such as network structure and emotional attitudes in economic experiments. Drawing on theory from economics and information systems, larger buyer groups should be able to obtain better prices and extract higher …

Imperatives In Informal Organizational Resource Exchange In Central Europe, David Jancsics

Publications and Research

This paper challenges the mainstream social scientific approach that emphasizes “moral inferiority” in corruption and bribery in Central and Eastern Europe. We argue that in many cases, people participate in informal organizational resource exchanges not because of immorality or greed but rather because of powerful external forces. By using the case of contemporary Hungary to support this argument, this paper provides a systematic analysis of such imperatives. The findings of 50 in-depth qualitative interviews suggest that two main imperatives can be distinguished; macro-level social and meso-level organizational forces. Macro-level forces may be linked to historical paths, Hungary's socialist and pre- …

Towards A Theory Of Gis Program Management, Jochen Albrecht

Publications and Research

After a brief flurry of monographs on business and organizational aspects of GIS in the 1990s, little attention has been paid to a systematic approach in support of GIS Program management. Most existing efforts in both public and private enterprises are based on anecdotal evidence. This chapter outlines a range of research questions and the beginning efforts to study modern GIS management practices and help develop a body of knowledge that can be used for the accreditation of GIS Programs and the certification of GIS Program managers.

Best Practices For Talent Acquisition In 21st-Century Academic Libraries, Kimberley Bugg

Publications and Research

Building a qualified and capable staff to engage students, faculty, and staff in a 21st century academic libraries requires that libraries rethink traditional approaches to recruitment and retention. This article draws attention to four phases: strategic planning, branding, pipe-lining, and candidate experience as essential to talent acquisition.