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Full-Text Articles in Business

The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo Kondo, Jiro Hirata, Shahriar Akter Dec 2015

The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo Kondo, Jiro Hirata, Shahriar Akter

Shahriar Akter

The relationship between satisfaction and loyalty has been well explored in services marketing or customer relationship management. In this study, the authors studied the relationship of 7 types of service variables under “amusement” factor. Amusement is one of the three factors extracted from 21 mobile information services. Among many different frameworks of satisfaction-loyalty, we used the framework of “past use behavior” on “satisfaction”, and then of “satisfaction” on “continued use intention” (or loyalty), resulting in a strong support of the existing model with positive significant influence on the both paths. Further, our research reveals that, on the both paths, there …


Trustworthiness In Mhealth Information Services: An Assessment Of A Hierarchical Model With Mediating And Moderating Effects Using Partial Least Squares (Pls), Shahriar Akter, John D'Ambra, Pradeep Ray Dec 2015

Trustworthiness In Mhealth Information Services: An Assessment Of A Hierarchical Model With Mediating And Moderating Effects Using Partial Least Squares (Pls), Shahriar Akter, John D'Ambra, Pradeep Ray

Shahriar Akter

The aim of this research is to advance both the theoretical conceptualization and the empirical validation of trustworthiness in mHealth (mobile health) information services research. Conceptually, it extends this line of research by reframing trustworthiness as a hierarchical, reflective construct, incorporating ability, benevolence, integrity, and predictability. Empirically, it confirms that partial least squares path modeling can be used to estimate the parameters of a hierarchical, reflective model with moderating and mediating effects in a nomological network. The model shows that trustworthiness is a second-order, reflective construct that has a significant direct and indirect impact on continuance intentions in the context …