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Colgate-Palmolive Customer Development Year-Long Internship Project, Maggie Johnson
Colgate-Palmolive Customer Development Year-Long Internship Project, Maggie Johnson
Marketing Undergraduate Honors Theses
From June 2021 to May 2022, I had the privilege of being the Customer Development Intern in the home care department at Colgate-Palmolive. In this thesis I will unpack the experience of working with Colgate Palmolive, specifically as it pertains to my largest project for the company.
The genesis of the project was informed by observations of the company over the course of the internship. The company had a noticeable gap in the data collection tools it was utilizing. I, along with the manager and analyst of the home care team, identified a solution by using Walnut in Google Data …