Business Commons^™

Transformational Leadership Of Sales Managers And Job Satisfaction Of Sales Associates In The Fast Moving Consumer Goods Industry In Taiwan, Yu-Jia Hu

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Literature review in sales content supported the theory that sales manager's transformational leadership has a vital influence on the job satisfaction of sales associates, while job satisfaction has significant influence on the sales associates' work behaviors. Very limited studies have extensively examined the relationship between sales managers' transformational leadership and sales associates' job satisfaction, while recent research has focused on how transformational leadership applies to sales management situations.

The purpose of this research is to examine the relationship between transformational leadership of sales managers and job satisfaction of sales associates in the Fast Moving Consumer Goods (FMCG) industry in Taiwan. …

2005 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August of 2005.

Microeconomics Of Brand Loyalty: Learning, Switching, And Uncertainty, Ronia Ahmed Moustafa Hawash

Archived Theses and Dissertations

In a world of competition, loyalty to a particular brand has a significant role in the behaviour of economic agents and the outcome of markets. The objective of this thesis is to examine the microeconomics of brand loyalty from three dimensions: consumer learning by using markets with switching costs, and uncertainty in product quality. The various methodologies used are based on extensions, modeling, and integrative analysis of some works in the literature, most notably those of Klemperer, Pepall, Thisse, Gabszewicz, Schwartz and Wilde, and Tirole. Brand loyalty arising from the above mentioned perspectives is tackled via three models. The first …

2005 Spring Convocation & Investiture Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation and investiture program held on May 13, 2005.

Msu Update, 2005, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

MSU Update Newsletters for 2005.

Exploring The Relationship Between Customer Loyalty And Electronic Loyalty Schemes: An Organisational Perspective, Edmund O'Callaghan, Joan Keegan

Conference proceedings

Electronic loyalty schemes (ELSs) first appeared on the Irish retail landscape when Superclub was launched by the Irish grocery multiple Superquinn in 1993. While ELSs are now commonplace in the Irish retail sector, the rationale for their introduction remains unclear. Loyalty measurability remains a ubiquitous concern within the business literature. This paper offers an organisational perspective on the role and operation of one electronic loyalty scheme. It investigates the benefits of ELSs and their contribution or otherwise to the development of loyalty. The paper reiterates the belief that the real advantage of ELSs resides with their data mining potential to …

Factors Influencing Purchasing Decision Process Of Low-Carbohydrate Products, Warintra Triyangkulsri

Theses Digitization Project

The purpose of this study was to determine attitudes toward low carbohydrate diets among consumers and the attributes that influence their purchase decision. A growing number of diet trends are spreading across the nation in an effort to improve health and lose weight such as the Atkins diet and the South Beach diet.