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Full-Text Articles in Business
Msu Today, 2000 (September-October), Office Of Communications & Marketing, Morehead State University.
Msu Today, 2000 (September-October), Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
The MSU Today magazine of Morehead State University for September and October of 2000.
Msu Today, 2000 (July-August), Office Of Communications & Marketing, Morehead State University.
Msu Today, 2000 (July-August), Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
The MSU Today magazine of Morehead State University for July and August of 2000.
Msu Update, 2000, Office Of Communications & Marketing, Morehead State University.
Msu Update, 2000, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
MSU Update Newsletters for 2000.
Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles, Anusorn Singhapakdi
Distinguishing Sales Professionals From Their Marketing Counterparts: An Empirical Inquiry, Patricia Knowles, Anusorn Singhapakdi
Marketing Faculty Publications
Sales and other marketing professionals were compared in terms of some of their demographic, socioeconomic, and psychographic characteristics. It was generally expected that sates professionals would be different from the other marketing professionals in the sample. Regarding demographic and socioeconomic characteristics, more sales than other marketing professionals were male and they were less affluent. They also had fewer years of business experience. In terms of their personal values and moral philosophies, sales professionals, despite a general consensus evidenced in many leading sales and sales management texts that they are different from other employees, are generally speaking, very similar.