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Full-Text Articles in Business
Msu Today, 1998, Office Of Communications & Marketing, Morehead State University.
Msu Today, 1998, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
The MSU Today magazine of Morehead State University for September and October of 1998.
The Impact Of Change On The Irish Retail Environment, Edmund O'Callaghan, Mary Wilcox
The Impact Of Change On The Irish Retail Environment, Edmund O'Callaghan, Mary Wilcox
Conference proceedings
The turbulence of environmental change is a constant challenge for the modern retailer. It acts as a Jeckyl and Hyde change agent in that it presents opportunities for the entrepreneurial firm or is ever threatening for the reactive enterprise. The law of natural selection which dictates that firms ‘adapt to this turbulence or die’, is a reality. The firm must work within parameters of ever increasing environmental change and its ability to anticipate this change becomes a prerequisite for survival. Mathur argues that markets are not a given, that it is firms which dictate the market environment through their generic …
Msu Update, 1998, Office Of Communications & Marketing, Morehead State University.
Msu Update, 1998, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
MSU Update Newsletters for 1998.