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Impact Of Visual Merchandising On University Of New Hampshire Students, Bailey Comyns
Impact Of Visual Merchandising On University Of New Hampshire Students, Bailey Comyns
Honors Theses and Capstones
Visual merchandising is a marketing tool used by retail outlets in order to make their products attractive and engaging. It has the ability to sway consumers into buying a product, making visual merchandising a useful tool in today’s competitive market. This study examines the impact visual merchandising has on the students of the University of New Hampshire
(UNH). To determine this, we researched both the students and their local retailers. Retailers in Durham, New Hampshire were interviewed to determine how important visual merchandising is to their business. The consensus was that visual merchandising is an important segment of their business; …