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Articles 1 - 5 of 5
Full-Text Articles in Business
How An Abusive Supervision Climate Impacts Business-To-Business (B2b) Sales Performance, And The Roles Of Leader–Members Interdependence And Team Psychological Safety, Matthew J. Daniel
How An Abusive Supervision Climate Impacts Business-To-Business (B2b) Sales Performance, And The Roles Of Leader–Members Interdependence And Team Psychological Safety, Matthew J. Daniel
Electronic Theses and Dissertations
Sales supervisors can tremendously influence the sales teams they manage, and their behaviors can influence a team’s engagement and sales performance. Because of the supervisor’s influential role, their behavior, positive or negative, can ripple throughout the organization. As a result, a supervisor who role models abusive behavior within their organization also promotes a climate of abuse and incivility that can contribute to a toxic workplace. Abusive supervision (AS) is a significant problem in many business-to-business (B2B) sales organizations that negatively impacts the financial welfare and subjective well-being of organizations and their employees. This quantitative correlational study aimed to examine how …
The Evolution Of The Marketing And Branding Strategies For The National Parks, Blake Smith
The Evolution Of The Marketing And Branding Strategies For The National Parks, Blake Smith
Electronic Theses and Dissertations
Since the first national park Yellowstone was established, people from across the world have come to visit the natural wonders that our national parks have to offer. While much empirical research has been conducted concerning the marketing and branding strategies of non-profit organizations, government agencies, and tourism destinations; not much has been conducted on national parks. This research seeks to understand how our national parks have marketed and branded themselves over time and determine how marketing and branding will play a role in the development and conservation of the parks. This research was conducted utilizing in- depth methods such as …
Newsvendor Models With Monte Carlo Sampling, Ijeoma W. Ekwegh
Newsvendor Models With Monte Carlo Sampling, Ijeoma W. Ekwegh
Electronic Theses and Dissertations
Newsvendor Models with Monte Carlo Sampling by Ijeoma Winifred Ekwegh The newsvendor model is used in solving inventory problems in which demand is random. In this thesis, we will focus on a method of using Monte Carlo sampling to estimate the order quantity that will either maximizes revenue or minimizes cost given that demand is uncertain. Given data, the Monte Carlo approach will be used in sampling data over scenarios and also estimating the probability density function. A bootstrapping process yields an empirical distribution for the order quantity that will maximize the expected profit. Finally, this method will be used …
Determinants Of Consumer Behavior In An E-Commerce Environment, Xiang Xue
Determinants Of Consumer Behavior In An E-Commerce Environment, Xiang Xue
Electronic Theses and Dissertations
Online specialty food and beverage marketing has developed rapidly in the last decade. With the obvious increase in the sales income, researchers showed more and more interests in this promising market. Previous studies in this field primarily focused on the demographic profiling of the online specialty food consumers as well as initial analysis in the factors that motivate their purchase behavior. However, it is far from fully explaining consumer's online shopping activities. In order to solve these problems, new methods should be attempted to determine the factors influencing consumer's online buying behavior. A cluster analysis was developed to identify what …
Factors Affecting Consumer Valuation Of Environmentally Labeled Forest Products, Kelly Ann O'Brien
Factors Affecting Consumer Valuation Of Environmentally Labeled Forest Products, Kelly Ann O'Brien
Electronic Theses and Dissertations
The recognition and acknowledgement of how personal purchasing decisions affect the environment may increase the desire to buy products advertised as "environmentally-friendly." Effective and credible advertising and marketing of products deemed ecologically sound, as well as, the specific environmental qualities embodied by such products presumably weighs on the effectiveness of environmentally conscious shopping. To that end, consumers are unable to fully utilize purchase power as a means of protecting the environment if they are unaware that such options exist. The public's apparent willingness to use its purchasing power as a means to protect the environment provides an opportunity for manufacturers …