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Factors Driving Key Account Manager Performance, Lesley Murphy, Joseph Coughlan
Factors Driving Key Account Manager Performance, Lesley Murphy, Joseph Coughlan
Conference papers
Key account management has been highlighted as a significant area of academic research (Leigh and Marshall 2001, Workman et al. 2003) and both managers and academics alike are of the view that suppliers need to develop long-term relationships with selected strategic customers. Despite a recent academic focus on Key Account Management, there have only been a limited number of published studies on the individual Key Account Manager (KAM) (Sengupta et al. 2000, Schultz and Evans 2002, Guenzi et al. 2007, 2009) and it remains an under-investigated research area (Guenzi et al. 2009). This paper endeavours to explain the underlying factors …
Identifying The Characteristics Of Key Account Managers That Drive Performance, Lesley Murphy, Joseph Coughlan
Identifying The Characteristics Of Key Account Managers That Drive Performance, Lesley Murphy, Joseph Coughlan
Conference papers
A conceptual model of the factors that are linked to the performance of a Key Account Manager has been developed. There is a paucity of research in the correlation between the Key Account Manager’s personal and behavioural characteristics and their influence of the individual and organisation performance. A review of the literature underlines that the Key Account Manager can described as a strategic orchestrator or lynch pin and their key role is to coordinate activities with other members of their organisation. As a result, their individual characteristics will be tested against trust, collaboration and communication which are essential for the …