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Articles 1 - 8 of 8
Full-Text Articles in Business
Examining Customer Loyalty Among Omni-Channel Users In The Age Of Disruptions In Retailing, Sheeraz Yar Khan, Jawaid A. Qureshi
Examining Customer Loyalty Among Omni-Channel Users In The Age Of Disruptions In Retailing, Sheeraz Yar Khan, Jawaid A. Qureshi
3rd IBA SBS International Conference 2024
Amid tech-disruptions and the pandemic, COVID-19, the world has witnessed swift growth in omni-channels. This study aims to investigate the factors that influence the customer loyalty among omni-channel users. Omni-channels are famous platforms that connect customers with the brands. Firms strive hard to keep this channel more interactive and supportive in order to satisfy customers and create loyalty among them. Although it is an important aspect in modern business, fewer studies have been conducted in this area to provide a comprehensive model that not only helps to create satisfaction but also loyalty among users. The data for this study was …
Relevance And Key Factors Of “Demand-Side Oriented Market” Analysis To Define Indonesia’S Retail Industry, Sih Yuliana Wahyuningtyas S.H. M.Hum, A.Y. Agung Nugroho, Mm
Relevance And Key Factors Of “Demand-Side Oriented Market” Analysis To Define Indonesia’S Retail Industry, Sih Yuliana Wahyuningtyas S.H. M.Hum, A.Y. Agung Nugroho, Mm
Business Review
The remarkable development of the Indonesia’s retail industry draws attention due to its complexities with regard to the business characteristics and the relation between retailers as well as between retailers and suppliers. This brings competition law into relevance, which one of the fundamental elements for the analysis is the definition of relevant market, in terms of both product and geographical market. The study focuses on the relevance of “demand-side oriented market” analysis with the application of cross shopping approach to define Indonesia’s retail industry taking both the development and formats of retail into consideration. The focal point of this study …
Preferential Attributes In Consumer Buying Behavior At Retail Megastores In Karachi, Javed Ahmed Chandio
Preferential Attributes In Consumer Buying Behavior At Retail Megastores In Karachi, Javed Ahmed Chandio
Business Review
Retail mega stores are common in developed countries. In Pakistan this is a comparatively recent development. It was assumed that the consumers and their buying behavior are different in these stores as compared to small retail stores in the local vicinity of the customers. This study focuses on some major factors influencing customer buying behavior. Hypotheses were framed and tested through survey research. A total of 100 respondents were interviewed using predesigned questionnaire that had a number of pre-selected attributes for store preference. It appeared that the economy was not the main reason for shopping in these stores despite the …
Reasons For Failure Of New Products In The Consumer Goods Industry, Usamah Iyyaz Billah
Reasons For Failure Of New Products In The Consumer Goods Industry, Usamah Iyyaz Billah
Business Review
Consumer goods companies launch new products in order to create diversification in their product portfolios and successfully compete in the market. However, based on in-depth literature review, it has been identified that only a few of these new products are successful. For the purpose of this research article, detailed interviews have been conducted with corporate managers of consumer goods companies in Pakistan and the Middle East. This article, hence investigates the key reasons for new product failure, the level of impact of these reasons & the measures that should be taken in order to avoid new product failure. The findings …
Student Colloquium: Purchase Of Counterfeit Products, Muhammad Ahmed Anjum
Student Colloquium: Purchase Of Counterfeit Products, Muhammad Ahmed Anjum
International Conference on Marketing
According to Merriam Webster dictionary word “counterfeit” is defined as “made in imitation of something else with intent to deceive”. So the term counterfeit product refers to a product which is made in imitation of some famous or renowned brand. Therefore a counterfeit product can be great threat to the reputation of original brand as well as for the free market economy. This whole exercise gives rise to unfair market competition and unethical practices to follow. In Relation to that the purpose of this whole study is to investigate the respondent’s perceptions, ethical and personal traits and their understanding about …
Student Colloquium: Motivation To Buy Formal Luxury Apparel Brands In The Male Youth Segment, Syed Sayem Mustafa, Sarah Zubair, Sultan Waleed Khan, Ashar Kamil
Student Colloquium: Motivation To Buy Formal Luxury Apparel Brands In The Male Youth Segment, Syed Sayem Mustafa, Sarah Zubair, Sultan Waleed Khan, Ashar Kamil
International Conference on Marketing
The research was conducted in the commercial hub, Karachi, of Pakistan. The main purpose of the research was to help the marketers of the branded formal clothes like Armani, Gucci etc in terms of deciding the product target market, its segmentation and positioning as well. It will help these brands in making the advertisement for their product because this study will help them in identifying the important factors which motivates people to buy branded formal clothes. So they should advertise their product on these factors and gets the audience attention. This research classifies the buyers of branded formal clothing into …
Chocolate Brand Familiarity And Product-Country Evaluation Among Young Consumersin Malaysia, Poh-Chuin Poh-Chuin, Osman Mohamad, Yudi Fernando
Chocolate Brand Familiarity And Product-Country Evaluation Among Young Consumersin Malaysia, Poh-Chuin Poh-Chuin, Osman Mohamad, Yudi Fernando
Business Review
Consumers’ product evaluation and brand familiarity are important in the marketing arena, considering the significant growth of the international trade and globalization. This study tries to identify young Malaysian’s chocolate brand familiarity and product-country evaluation. The results found that stereotyping and halo effects do influence young Malaysian chocolate evaluation. The discussion of this study also includes recommendation to marketing managers and research limitations.
Brand Loyalty, Store Loyalty And Demographic Variables: Relational Study, Zeenat Ismail
Brand Loyalty, Store Loyalty And Demographic Variables: Relational Study, Zeenat Ismail
Business Review
The purpose of the study is to see the relationship of brand loyalty and store loyalty with respect to demographic variables of education and socioeconomic status. After reviewing the literature it was hypothesized that (1) Consumers with lower education would be more loyal to stores than consumers with moderate and higher education. (2) Consumers with higher education would be more loyal to brands than consumers with lower and moderate education. (3) Consumers having lower socioeconomic status would be more store loyal than consumers of higher and middle socioeconomic class. (4) Consumers having higher socioeconomic status would be more brand loyal …