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Personnel As A Factor Of Production In Development Of Regional Tourism Economy – A Conceptual Paper, Aleksander Panasiuk
Personnel As A Factor Of Production In Development Of Regional Tourism Economy – A Conceptual Paper, Aleksander Panasiuk
Journal of Entrepreneurship, Management and Innovation JEMI
Tourism economy appears in every sphere of economy: production of goods and services, their division, exchange and consumption; it also occurs in the majority of the national economy branches that directly or indirectly deal with meeting tourist demand. The majority of economic processes in tourism sector are realized by direct tourism economy and its representatives, tourist entrepreneurs. Territorial selfgovernment units and tourist organizations play a significant role in formation of economic processes in tourism sector on the regional and local levels. The classic economy distinguishes three basic production factors: labor, land and capital. In the modern approaches they are completed …
Ambush Marketing In Poland Before The 2012 European Football Championship, Marcin Gębarowski
Ambush Marketing In Poland Before The 2012 European Football Championship, Marcin Gębarowski
Journal of Entrepreneurship, Management and Innovation JEMI
Activities belonging to ambush marketing (parasite marketing) are more and more widely undertaken with regard to subsequent, huge sports events. Therefore, this article analyzes the scope of using this form of promotion in the period that preceded the 2012 European Football Championship. A reference has been made to Poland – a country which was a co-host of the championship. On the Polish market, owners of many brands performed actions that aimed at “stealing” image effects which should be achieved only by official sponsors who support such huge tournament (which is considered to be one of the three greatest sports events …