Business Commons^™

University Fundraising Through Special Events: An Application Of The Theory Of Planned Behavior, Megan Elizabeth Hobbs

Master's Theses

The purpose of this study was to apply the Revised Theory of Planned Behavior and EVENTQUAL models to explore (1) event qualities that significantly impact guests’ satisfaction with a university event that they attend, (2) significant factors influencing university loyalty as a result of an event, and (3) willingness to make a charitable donation to a university as a result of attending an event. An online survey was sent to attendees of an annual Cal Poly auction event between 2002 and 2016 that directly benefits Cal Poly students. The data were used to test a series of hypotheses to determine …

Decision Making In The Backcountry While Carrying A Cellular Phone, Quinn S. Linford

Theses and Dissertations

The purpose of this study was to gain understanding about the influence of technology, specifically cellular phones, on decision making during potentially risky situations in the backcountry. Previous research in this area is contradictory and some studies indicate technology is influencing people to take more risks while others suggest it is not. Further confounding the relationship is the fact that previous studies have found people may be taking more risk in the presence of technology were based largely on respondent perceptions, not observation data. The current study used a scenario-based decision model to examine the difference in decision making between …

Extreme Sports: A Study Of Free-Solo Rock Climbers, Jacob Ray Sparks

Theses and Dissertations

Extreme sport participation has traditionally been conceptualized as a psychological disorder and something to be avoided (Cashmore, 2002). Viewed in this way, these individuals are thought to be enacting an unhealthy psychology (Ogilvie, 1997; Slanger & Rudestam, 1997). Other research has described participants in extreme sports as sensation seekers under-stimulated by their normal surroundings and out of control (Zuckerman, 1979). Using Brymer's (2005) focused definition of extreme sports, "activities where a mismanaged mistake or accident would most likely result in death, as opposed to injury" (p. 5), this study utilized a phenomenological method to analyze semi-structured interviews with 16 free-solo …

Examining Intrinsic Motivation And Holistic Functioning: The Role Of Therapeutic Recreation In Residential Substance Use Treatment, Damien Christopher Cavanaugh

Theses and Dissertations

This evaluative study examined the impact of recreational therapy interventions on intrinsic motivation and holistic functioning among adults at a substance use treatment facility. West (2001) identified motivation as a key variable in treating substance use disorders, and self-determination theory, specifically intrinsic motivation, provided a useful framework for this study. Intrinsic motivation is grounded in self-determination theory and defines various motivation types and how to increase participants' engagement. Holistic functioning is another tool in assessing a participant's recovery. For this evaluation, four domains were specifically assessed: (a) physical, (b) leisure, (c) social, and (d) daily living functioning. These quality of …

Plastic Fantastic: The Fiberglass Boatbuilding Industry In Holland, Michigan, Geoffrey D. Reynolds

Faculty Publications

Plastic Fantastic: The Fiberglass Boatbuilding Industry in Holland, Michigan is a chapter concerning the use of fiberglass reinforced plastic (FRP) to build boats starting in the 1940s. In the 1950s boat builders discovered that fiberglass would allow them to design boats that would lead to new boat sales and increased profit margins for years to come. This technology steadily spread throughout American boat manufacturing plants, including Holland, Michigan, placing the town among the leaders in the industry.

Tell Me At What Time You Usually Wake Up, I’Ll Tell You What Type Of Traveler You Are: An Investigation Of The Relationship Between Destination Canada “Explorer Quotient” Segmentation Method And Chronotype, Maryse Côté-Hamel

TTRA Canada 2016 Conference

While travelers diverge on their attitudes, beliefs, values, motivations and behaviours, they also vary in their chronotype (also called diurnal preference). The present research investigates the mediating influence of the chronotype on the relationship between Destination Canada "Explorer Quotient" and the length of planning prior to the trip.

From Woods To Water: Reviving A G-W Invader, Geoffrey D. Reynolds

Faculty Publications

From Woods to Water: Reviving a G-W Invader is an article concerning the full restoration of a 1972 G-W Invader 10.3' Rally fiberglass boat by high school students Peter Reynolds, Gurjinder Sandhu, and instructor Geoffrey Reynolds, during May and June 2016.

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Recreation At Work: More Than Fun And Games?, Andrew Lacanienta

Theses and Dissertations

The purpose of this study was to examine the efficacy of Duerden, Courtright, and Widmer's (n.d.) Recreation at Work (RAW) Model and explore the relationship between RAW and employee flourishing (i.e., resilience, work engagement, organizational identification). This study explored the unique contribution from RAW and work activities in relation to employee flourishing. Structural equation modeling revealed RAW and leisure as a state of mind (LSM) perceptions (i.e., intrinsic motivation, perceived freedom, positive affect) had positive relationships with personal expressiveness (β = .704, p < .001) and organizational identification (β = .164, p = .002). Additionally, RAW had a positive relationship with resilience mediated by personal expressiveness (β = …

Kickact: The Implementation & Evaluation Of A Youth Empowerment & Leadership Program, Crystal M. Denny

Capstone Collection

KickAct is a program that combines martial arts and performing arts to empower youth and engage them in creative social change. Youth experience a lack of community engagement and partnership with the adult. Many youth face additional challenges, ranging from lack of support in school to violence at home, that can negatively impact their life. KickAct is designed to provide youth with the necessary skills and experience to thrive as active participants in their communities. Due to inconsistent attendance and participation, it was not possible to determine whether the workshop format was a successful method for youth empowerment. However, the …

Overcoming Fraud & Dishonesty In The Hospitality Industry, James Peter Murphy

Conference papers

The licensed industry is an increasingly competitive market place, many bars have responded by empowering staff and undertaking structural and management reforms in recent years. Undoubtedly, these changes have significantly raised the levels of customer service and enhanced customer satisfaction. Paradoxically these changes, combined with the responsibilities allocated to bar staff and management to supervise and manage bars with autonomous control have created more fertile conditions, scope and opportunity for dishonest actions by staff members.

The way licensed premises approach the issue of staff fraud is changing in response to the increased risk. Many bars have historically been anxious to …

Proposing A Sustainable Tourism Framework For The Philippines, Michael Angelo A. Cortez, John Paolo R. Rivera

Center for Business Research and Development

The travel and tourism (T&T) industry has become a major contributor to growth and development in most economies across the globe (World Travel & Tourism Council [WTTC], 2014). The industry has significantly increased its gross value added (GVA) to the well-being of stakeholders through its direct economic impacts; and indirect and induced impacts to its forward and backward linkages. As such, according to Roe (2001), the T&T evolved into the world’s largest industries, generating approximately 11 percent of the global Gross Domestic Product (GDP), providing 200 million job opportunities, and transporting nearly 700 million international travellers annually.

Going For The Gold: The Economics Of The Olympics, Victor Matheson, Robert Baade

Economics Department Working Papers

In this paper, we explore the costs and benefits of hosting the Olympic Games. On the cost side, there are three major categories: general infrastructure such as transportation and housing to accommodate athletes and fans; specific sports infrastructure required for competition venues; and operational costs, including general administration as well as the opening and closing ceremony and security. Three major categories of benefits also exist: the short-run benefits of tourist spending during the Games; the long-run benefits or the "Olympic legacy" which might include improvements in infrastructure and increased trade, foreign investment, or tourism after the Games; and intangible benefits …

Westerville Jaycee Pool, Myranda M. Wolfe, Taylor E. Detwiler, Kyle M. Burrowes, Phillip J. Cochran

Senior Year Experience Student Projects

Due to low attendance and poor community support, the owner of the Westerville Jaycee (WJC) Swimming Pool considered permanently closing this facility two years ago. The goal of this project was to increase awareness for WJC and draw attention to the property itself. By setting objectives to improve the landscaping conditions, and creating a social media presence for WJC, we hoped to achieve these goals. To meet these objectives, the team created a WJC Twitter account, and asked that friends and family like and share their preexisting Facebook page. Our team also contacted several companies to inquire about landscaping donations. …

Recreation Department Analysis, Dr. John Delaney, Benjamin Fornek, Katherine Ziegler, Daniel Murray

2015-2016: Clinton, Iowa

No abstract provided.

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

The Sacrificial Ram, Charles Ebbers

Graduate Student Theses, Dissertations, & Professional Papers

Every January and February, Montana and other western states auction tags to hunt big horn sheep, moose, mountain goats, bears and other big game species to the highest bidder, at a series of hunting shows in Nevada. Some states call them “governor’s tags,” while others like Montana call them auction tags.

The purpose of the auctions is to raise funds for state conservation programs meant to keep wildlife populations healthy. In Montana, the funds raised are species specific, meaning that the proceeds from a bighorn sheep tag must be used to help bighorn sheep. Yet, the revenue from these tags …