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Full-Text Articles in Business
What Chinese Cruisers Want: An Analysis Of Product Preferences, Yaming Yang
What Chinese Cruisers Want: An Analysis Of Product Preferences, Yaming Yang
Open Access Theses
Cruise travel has become increasingly popular, and the number of cruisers is growing rapidly. China plays a dominant role in worldwide tourism owing to its large population and fast economic development. It is a potential major market for the cruise industry. The number of inbound and outbound Chinese travelers continues to increase, generating growing interest in cruise travel. Investigating what Chinese cruisers want from cruise travel has great significance; however, little research has been conducted concerning Chinese travelers' preferences in the cruise product domain. The purpose of the present study is to address this gap by investigating Chinese travelers' cruise …
The Supply And Demand Of Wine-On-Tap In The United States: An Examination Of Perceptions And Experiences, Michaela Andrea Nuebling
The Supply And Demand Of Wine-On-Tap In The United States: An Examination Of Perceptions And Experiences, Michaela Andrea Nuebling
Open Access Dissertations
The purpose of the present study was to investigate the perceptions and early experiences associated with a recent trend in the United States' foodservice and wine industry: wine-on-tap. Three study populations were investigated: wine consumers, restaurant and winery professionals. Contrary to expectations driven by literature and the diffusion of other wine product innovations, American wine consumers showed interest in trying wine-on-tap, stating that the main reason for non-adoption was limited availability. Early adopters, across the three study populations, reported positive experiences and acknowledged several benefits of wine-on-tap such as improved freshness, better value, improved eco-friendliness, and premium wine quality. However, …