Business Commons^™

Montana Dragon Boat Festival: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Dragon Boat Festival with an understanding of their attendees and the total money spent by those surveyed in the event area. The population of interest was participants and attendees of the 2014 Montana Dragon Boat Festival.

An Ri Ra Montana Irish Festival: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the An Ri Ra Montana Irish Festival with an understanding of their attendees and the total money spent by those surveyed in the event area. The population of interest was participants and attendees of the 2014 An Ri Ra Montana Irish Festival.

The Effects Of Acquisition On Restaurant Firms’ Performance: Different-Sector Versus Same-Sector Acquisitions, Yongjin Lee

Open Access Theses

This study examines the postacquisition accounting performance of acquiring firms in the restaurant industry between 1992 and 2012. Specifically, this study investigates the effects of different-sector and same-sector restaurants acquisitions between full-service and limited-service restaurants on restaurant firms' performance. Additionally, the Wilcoxon signed-rank test and regression model are used to examine return on assets (ROA) and return on equity (ROE) for the accounting performance of the acquiring restaurants.

The ROA and ROE reveal that the profitability is significantly negative up to 5 years after firms are acquired. However, negative effects are strongest within the first year after acquisition and decrease …

Mountain Madness Airshow: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Mountain Madness Airshow with an understanding of their attendees and the total money spent by those surveyed in the event area. The population of interest was participants and attendees of the 2014 Mountain Madness Airshow.

Evel Knievel Days: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Evel Knievel Days with an understanding of their attendees and the total money spent in Butte during the event. The population of interest was participants and attendees of the 2014 Evel Knievel Days.

Montana Folk Festival: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Montana Folk Festival with an understanding of their attendees and the total money spent by those surveyed in Butte during the event. The population of interest was attendees of the 2014 Montana Folk Festival and the sample was random from that population. Surveys were given to festival goers by random selection so as to attempt to represent the whole population.

Sanders County Yard Sale: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Sanders County Yard Sale with an understanding of their attendees and the total money spent by those surveyed in the area. The population of interest was participants and attendees of the 2014 Sanders County Yard Sale.

Montana State High School Rodeo Finals: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the High School Rodeo Finals with an understanding of their attendees and the total money spent by those surveyed in the area. The population of interest was participants and attendees of the 2014 Montana State High School Rodeo Finals.

Missoula Urban Forest Interest Study 2014, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This study was conducted for the Urban Forest Division of the Missoula Parks and Recreation Department for use and guidance in the Urban Forest Master Plan. Results show that Missoulians are profoundly supportive of public trees. Residents agree that their utilitarian purposes (e.g. shade, helping decrease pollution) are of value to the community. The aesthetic purposes tend to make their neighborhoods more enjoyable and Missoula a nicer place to live. Public trees provide a quality of life that Missoula residents appreciate. The majority of Missoula residents are willing to support the removal of hazardous trees, pruning, planting, and basic maintenance …

“Namastey London”: Bollywood Movies And Their Impact On How Indians Perceive European Destinations, Bharath M. Josiam Ph.D., Daniel Spears Ph.D., Kirti Dutta Ph.D., Sanjukta A. Pookulangara Ph.D., Tammy L. Kinley Ph.D.

Hospitality Review

The aim of this study is to analyze the perception of European destinations through the eyes of Indian Bollywood film viewers to determine how perception is influenced by what is viewed in films. Researchers surveyed Indian consumers and collected 670 usable surveys. European destinations were divided into top five and bottom five destinations for Indian tourists, and data was then compared to world tourism statistics. Results indicate differences in destination preference among Bollywood viewers and worldwide tourist trends. Findings indicate that prominently featuring a landscape within Bollywood films can significantly impact Indians’ perception on the destinations’ image. European countries frequently …

Montana Nonresident Traveler Expenditures And Economic Contribution: 2012, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the economic contributions, expenditures, and average daily spending of nonresident visitors to Montana during 2012.

Spartan Race Visitor Study: 2014, Brian Battaglia, Megan Schultz

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the organizers of the Spartan Race with an understanding of their attendees and the total money spent by those surveyed in the area. The population of interest was participants and attendees of the 2014 Spartan Race.

Montana Nonresident Traveler Expenditures And Economic Contribution: 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the economic contributions, expenditures, and average daily spending of nonresident visitors to Montana during 2013.

Hospitality Graduate Students’ Program Choice Decisions: Implications For Faculty And Administrators, Hubert B. Van Hoof, Luorong Wu, Lu Zhang

Hospitality Review

Despite rapid growth in the quality and volume of hospitality graduate research and education in recent years, little information is available in the extant body of literature about the program choices of hospitality management graduate students, information that is crucial for program administrators and faculty in their attempts to attract the most promising students to their programs. This paper reports on a study among graduate students in U.S, hospitality management programs designed to understand why they chose to pursue their degrees at their programs of choice. Given the large numbers of international students presently enrolled, the study additionally looked into …

Montana Nonresident Traveler Expenditure Profiles: Quarter 1, 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the first quarter of 2013.

Montana Nonresident Traveler Expenditure Profiles: Quarter 2, 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the second quarter of 2013.

Montana Nonresident Traveler Expenditure Profiles: Quarter 3, 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the third quarter of 2013.

Montana Nonresident Visitation Trends: 2003-2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report displays the total number of individual nonresidents visiting Montana from 2003-2013. It also shows the total number of groups visiting Montana during the same time period.

Montana Nonresident Traveler Expenditure Trends: 2003-2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the nonresident traveler expenditure trends for visitors of Montana from 2003-2013. It also displays the total actual expenditures and the total inflation-adjusted expenditures.

Montana Nonresident Traveler Expenditure Profiles: 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during 2013.

Montana Nonresident Traveler Expenditure Profiles: Quarter 4, 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report examines spending profiles of nonresident travelers to Montana. It displays the average daily expenditures by purpose of trip for different spending categories during the fourth quarter of 2013.

Expenditure Comparison Of Overseas, Canadian, And Domestic Nonresident Travelers To Montana:2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report gives a comparison of overseas, Canadian and domestic visitation and spending during 2013. It includes total expenditures and average daily spending in different spending categories.

Montana Nonresident Traveler Quarterly Travel Comparison: 2013, Kara Grau

Institute for Tourism and Recreation Research Publications

This report shows the 2013 quarterly visitation and length of stay data for nonresident travelers to Montana. It also displays average daily spending for various expenditure categories, as well as total expenditures for those categories.

Comparative Analysis Of Resident And Visitor Community Image: Gardiner, Montana, Norma P. Nickerson, Meredith S. Berry

Institute for Tourism and Recreation Research Publications

The Institute for Tourism and Recreation Research conducted two separate studies related to the perception and image of Gardiner during 2013: Resident image and nonresident image. The resident study focused on image and quality of life as perceived by those currently living in Gardiner. That study found areas of improvements as well as what they like about their community. The nonresident study found that visitors were mostly positive about the image Gardiner portrays to the visitor and shows the amount of dollars spent in Gardiner. The purpose of this report was to compare the 18 image variables asked in both …

A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good

ETSU Faculty Works

The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …

Travel And Recreation: The Economics Of "We Like It Here!", Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlook for 2014 and Review of 2013.

Whitefish Trail Visitor Study, Christine Oschell

Institute for Tourism and Recreation Research Publications

The purpose of this study was to provide the Whitefish Legacy Partners with information about the users of the Whitefish Trail. This includes how and why they are using the trail, the money they spent in Whitefish when they used the trail and how satisfied they were with aspects of the trail.

Gardiner, Mt - Visitor Perceptions, Image, And Spending, 2013, Meredith S. Berry, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This study assesses the image and perceptions of Gardiner by visitors as well as their reasons for visiting Gardiner and spending patterns within the town. Visitors to Gardiner were primarily in the town to eat and drink, shop, drive through and get fuel; average daily spending was $178. Visitors, both in open-ended and structured responses noted that Gardiner was a friendly and welcoming community, and a fun place. Respondents also believed, however, that there was room for improvement with services available such as food and shopping opportunities. Visitors have many opinions about Gardiner, some positive and some negative. Gardiner is …

Analysis Of Touring Cyclists: Impacts, Needs And Opportunities For Montana, Norma P. Nickerson, Jake Jorgenson, Meredith Berry, Jane Kwenye

Institute for Tourism and Recreation Research Publications

The purpose of this study was to understand the niche market of touring cyclists and to examine the potential for cycle tourism in the state of Montana. Results indicate a strong potential for cycle tourism in the state of Montana. Multi-day cyclists are generally satisfied while in Montana, but improvements are needed. Touring cyclists fit directly in line with Montana’s geotourism marketing brand pillars.

Statewide Nonresident Travel Survey: Survey Methods And Data Analysis, Kara Grau

Institute for Tourism and Recreation Research Publications

The Statewide Nonresident Travel Survey is conducted throughout Montana, and the resulting data are analyzed and made available to the public on the ITRR website on a quarterly basis. Statewide visitation and traveler spending estimates, as well as an analysis of the contribution of nonresident travel to Montana's economy, are published annually. This research note provides information regarding the survey methods and data analysis process.