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Walden University

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2018

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The Effects Of Behavioral Determinants And Sociodemographic Factors On Homeowners' Intent To Conserve Energy, Sallieu M. Jalloh Jan 2018

The Effects Of Behavioral Determinants And Sociodemographic Factors On Homeowners' Intent To Conserve Energy, Sallieu M. Jalloh

Walden Dissertations and Doctoral Studies

Greenhouse gas emissions are caused, in part, by human activities. However, consumers may assume that the burden of environmental problems, such as carbon emissions reduction through sustainable energy practices, should be borne by the entire society. The purpose of this cross-sectional study was to test whether behavioral determinants and demographic factors could influence homeowners' intent to conserve energy. Empirical data were collected from 436 sampled homeowners in the Northeast region of the United States using an online survey questionnaire. The survey instrument was adapted from Ajzen's theory of planned behavior instrument. Variables aligned with the theory of planned behavior, alongside …