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Public Affairs, Public Policy and Public Administration

Kennesaw State University

2016

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Media Influence On Opinion About Man-Made Global Warming As Moderated By Individual Ecological Orientation And Personal Experience, George W. Stone Dr. Oct 2016

Media Influence On Opinion About Man-Made Global Warming As Moderated By Individual Ecological Orientation And Personal Experience, George W. Stone Dr.

Atlantic Marketing Journal

AbstractThe purpose of the study was to assess the opinions of two equal groups of QUALTRICS panelists, one having lived through a CAT 5 storm and the other not, on their respective beliefs about the effect man-made global warming has had on increasing the intensity of major weather events. The authors identified individuals in each group based on individual eco-orientation. The author then tested for opinion differences based on three factors related to eco-orientation as well as the role played by the media on influencing opinions related to man’s impact on increasing storm intensity