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Full-Text Articles in Business
Advertising Preferences Among College Students, Bianca A. Vasvani
Advertising Preferences Among College Students, Bianca A. Vasvani
Psychology and Child Development
The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …
Millennial Integration: Challenges Millennials Face In The Workplace And What They Can Do About Them, Chip Espinoza
Millennial Integration: Challenges Millennials Face In The Workplace And What They Can Do About Them, Chip Espinoza
Antioch University Full-Text Dissertations & Theses
There is a monumental changing of the guard that is currently taking place in organizations due to demographic metabolism. One of the largest birth cohorts or generations in history (Baby Boomer) is beginning to retire while their predecessor (Builder) is almost completely out of the workforce. Gen X is hitting stride and on the cusp of inheriting the proverbial organizational mantle. The three aforementioned age cohorts have learned to play in the organizational sandbox together. However, a new age cohort (Millennial, a.k.a. Gen Y), equal or greater in size to the Baby Boomer cohort started entering the playground approximately ten …