Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
How Did The Tamagotchi Become A Worldwide Phenomenon, Gianna V. Bona
How Did The Tamagotchi Become A Worldwide Phenomenon, Gianna V. Bona
CAFE Symposium 2023
The Tamagotchi is a popular Japanese toy by Bandai Co that pioneered virtual pets and led other companies to develop virtual toys and games that changed how children and consumers interacted with toys.