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Acceptance Of New Travel Norms Among Potential Umrah And Hajj Pilgrims: An Empirical Investigation, Siti Sara Ibrahim, Mohd Hafiz Hanafiah, Muhammad Azlan Shah Badar
Acceptance Of New Travel Norms Among Potential Umrah And Hajj Pilgrims: An Empirical Investigation, Siti Sara Ibrahim, Mohd Hafiz Hanafiah, Muhammad Azlan Shah Badar
International Journal of Religious Tourism and Pilgrimage
This paper investigates how Umrah and Hajj travellers’ needs and wants are influenced by their acceptance (behaviour) of new norms practices (social distancing, hygiene standards, wearing face masks) in the wake of the COVID-19 pandemic. The cross-sectional survey utilises the purposive sampling method with 216 respondents. Partial-least Square-Structural Equation Modelling (PLSSEM) was used to confirm the study model and test the hypotheses. Additionally, this study validates the role of age in influencing the new norms of travel behaviour through the PLS-SEM multi-group analysis (MGA). Path Analysis results revealed that psychological needs, safety needs and selfactualisation influence the new norms of …