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Understanding The Effects Of Regulatory Focus On Proactive Behavior, Brian P. Waterwall

Doctoral Dissertations

Over the past decade, motivation research has focused on what motivates employees to engage in behaviors that fall outside of ones' job/task requirements and bring about meaningful change in the organization's environment, proactive behaviors (Bateman & Crant, 1993; Crant, 2000). Recently, regulatory focus theory has received considerable research attention because of its potential to explain additional variance in behavior beyond other motivational constructs. Regulatory focus theory suggests that during goal striving, people will display behaviors associated with their current motivational state. Drawing from prior research examining motivation and behavior, I propose and test a model that examines the effects of …