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Articles 1 - 7 of 7
Full-Text Articles in Business
Social Media Among College Students, Julia Martorano
Social Media Among College Students, Julia Martorano
Honors Projects
Within the past decade, social media has become a huge part of most peoples’ everyday life. People use social media to keep up with old friends, to see what their current friends and family are up to, to follow celebrities, and so much more. Researchers and the general public have begun to wonder if this obsession with social media is detrimental to individuals and society. Throughout my research, I strived to answer two research questions. “How does social media affect a college student’s GPA, productivity, and life satisfaction?” and “How do celebrities and companies create social media content that drives …
The Impact Of Instagram Usage On Body-Esteem In Young Women In College, Kirsten Etzinger
The Impact Of Instagram Usage On Body-Esteem In Young Women In College, Kirsten Etzinger
Honors Projects
Instagram as a platform is increasing in popularity, especially among young women. Young women may use Instagram to keep up with their peers, follow trends, or as a way to express themselves. However, it is evident that young women can be negatively affected by the content they are exposed to on Instagram. This study examines the impact that increased Instagram usage can have on body-esteem in young women in college by evaluating their degree of Instagram usage, motivation to use social media for body comparison, and feelings of body-esteem. An online survey was conducted with BGSU college-age female students and …
Developing Marketing Strategies To Enhance Students’ Perception Of Service Within The Thompson Scholarship Program, Emileigh Kleps
Developing Marketing Strategies To Enhance Students’ Perception Of Service Within The Thompson Scholarship Program, Emileigh Kleps
Honors Projects
Understanding the perceptions of Thompson Family Scholars to suggest improvements of marketing strategies within the Thompson Scholarship Program for the benefit of current and future Thompson Family Scholars.
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow
Honors Projects
In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).
525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …
An Interrogation Of Turnover Antecedents At An Automobile Manufacturer In Northwest Ohio, Emily Boyle
An Interrogation Of Turnover Antecedents At An Automobile Manufacturer In Northwest Ohio, Emily Boyle
Honors Projects
The manufacturing industry is one of the largest industries in Northwest Ohio. With the growing influence of Lean/Six Sigma manufacturing systems, the industry is becoming much more automated and team-oriented. The manufacturing facility in question is a Tier 1 and 2 automotive manufacturer that is a part of one of the largest global companies in this sector and uses many Lean and Six Sigma processes across three shifts. In recent years, this company has seen a trend of high turnover and it is a constant point of contention for both supervisors and Human Resources. The current study aimed to determine …
Educating Managers On How To Manage Introverted Vs. Extroverted Employees, Madison Hays
Educating Managers On How To Manage Introverted Vs. Extroverted Employees, Madison Hays
Honors Projects
While personality types are a popular topic in society today, many don't really understand what they mean and what implications they can have. This project combines the disciplines of both management and psychology, seeking to educate managers on how the two personality traits of introversion and extroversion can impact their ability to effectively manage employees in the workplace. It is presented in the form of a blog, each post identifying and answering an anticipated question that a manager would have while integrating personality considerations into their job practices. Also included are reviews on popular non-fiction books that are recommended for …
Status Of And Future Recommendations For Country-Of-Origin Research, Katie Post
Status Of And Future Recommendations For Country-Of-Origin Research, Katie Post
Honors Projects
This research investigates whether country-of-origin (COO) cues have an effect on consumer purchase intentions, based on a review of prior literature published in the EBSCO and Summon databases. The findings of these articles show that COO cues do not, on their own, have an effect on consumer purchase intentions; but do have some effect on consumer attitudes/feelings toward the product. Future research has much to offer in terms of identifying whether COO cues have an effect on consumers’ purchase intentions for specific products, or specific types of products.