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Full-Text Articles in Business
A Conversation Centric Approach To Understanding And Supporting The Coordination Of Social Group-Activities, Richard P. Schuler
A Conversation Centric Approach To Understanding And Supporting The Coordination Of Social Group-Activities, Richard P. Schuler
Dissertations
Despite the widespread and large variety of communication tools available to us such as, text messaging, Skype, email, twitter, Facebook, instant messaging, GroupMe, WhatsApp, Snapchat, etc., many people still routinely find coordinating activities with our friends to be a very frustrating experience. Everyone, has at least once, encountered the difficulties involved with deciding what to do as a group. Some friends may be busy, others may have already seen the movie that the others want to see, and some do not like Mexican food. It is a challenge everyone has faced and continue to face. This is a result of …
Detecting User Demographics In Twitter To Inform Health Trends In Social Media, Christopher R. Markson
Detecting User Demographics In Twitter To Inform Health Trends In Social Media, Christopher R. Markson
Dissertations
The widespread and popular use of social media and social networking applications offer a promising opportunity for gaining knowledge and insights regarding population health conditions thanks to the diversity and abundance of online user-generated information (UGHI) relating to healthcare and well-being. However, users on social media and social networking sites often do not supply their complete demographic information, which greatly undermines the value of the aforementioned information for health 2.0 research, e.g., for discerning disparities across population groups in certain health conditions. To recover the missing user demographic information, existing methods observe a limited scope of user behaviors, such as …
Viewability Prediction For Display Advertising, Chong Wang
Viewability Prediction For Display Advertising, Chong Wang
Dissertations
As a massive industry, display advertising delivers advertisers’ marketing messages to attract customers through graphic banners on webpages. Display advertising is also the most essential revenue source of online publishers. Currently, advertisers are charged by user response or ad serving. However, recent studies show that users barely click or convert display ads. Moreover, about half of the ads are actually never seen by users. In this case, advertisers cannot enhance their brand awareness and increase return on investment. Publishers also lose much revenue. Therefore, the ad pricing standards are shifting to a new model: ad impressions are paid if they …