Business Commons^™

The Use Of Business Intelligence Techniques In Supply Chain Performance, Jue Gu

Open Access Theses

Who likes data? Businesses are always loyal data followers. Companies analyze various forms of data to maintain businesses and identify their current performance in different areas so they can find business opportunities to improve and obtain more market share in advance (Qrunfleh & Tarafdar, 2012). When Big Data comes to businesses, companies who can take advantage of data the best tend to regularly get more business and customers (Waller & Fawcett, 2013). Collecting, analyzing, and demonstrating data could be essential to a single business, a company's supply chain performance and its sustainability. As an intelligent data processing product in terms …

Field To Flight: A Techno-Economic Analysis Of Stover To Aviation Biofuels Supply Chain, Amanda C. Bittner

Open Access Theses

Greenhouse gas emissions have been a growing concern. The transportation sector contributes to one-third of GHG emissions in the United States from fossil fuel burning. The Renewable Fuel Standard set a requirement for 16 billion gallons (ethanol equivalent) of cellulosic biofuels to be used in the market. Aviation biofuels can help to meet both of these problems as well as improve U.S. energy security.

Investment in the biofuel industry carries a lot of risk. The biofuel industry is run by the private sector, but can be incentivized by government. Cellulosic biofuels carry even more risk than first generation biofuels, because …

Assessing The User Experience When Using Mobile Augmented Reality In Advertising, Shanshan Li

Open Access Theses

Facing huge profits brought by applying augmented reality (AR) to advertising on mobile devices, this study investigated the user experience from four dimensions as emotional, instrumental, motivational and social experience when using AR as an advertising tool. It aims to help designers understand that how the user experience emerges during the use of AR advertising tool. In addition, providing some design suggestions to AR designer. Eighteen participants were recruited and the data were collected through observation and interviews. According to the results, users evaluated their emotional experience higher than the other three dimensions. The AR's value in building brand awareness …