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Physical Sciences and Mathematics
University of Nevada, Las Vegas
American Association for the Advancement of Science Pacific Conference
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Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul
Gen Y-Ers As Consumers Of Good Causes: Examing Student Attitudes, Beliefs, And Behaviors On Cause Marketing, Annie Paul
American Association for the Advancement of Science Pacific Conference
- CSR is how companies self-regulate and take accountability for their social and environmental impacts on their communities.
- CM is how companies promote their socially responsible acts.
- IF CM's objectives are good, does it mean Gen Y-ers view it positively?