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Full-Text Articles in Business
Green Advertising And Millennials, Stephanie Davidson
Green Advertising And Millennials, Stephanie Davidson
Honors Projects in Marketing
This study investigates the responsiveness of Millennials to green versus non-green framed automobile print ads. A 2x2 factorial design was used in which specific advertising frames were manipulated to measure ad attitudes, purchase intentions, and skepticism for a high involvement product (i.e., an automobile). Results showed that highly-environmentally-concerned participants have more positive ad attitudes and greater purchase intentions after viewing a green ad than after viewing a non-green ad. These differences were not evident however for participants who exhibited low-environmental-concern. The results also showed that participants who are more environmentally concerned are less skeptical about green ads than those who …
The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek
The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek
Honors Projects in Marketing
The use of social media, specifically Instagram, of 305 Bryant University students ages 18-28 was investigated through student completion of an online survey to examine how following exercise and food related Instagram accounts impacts behavior. Both male and females use Instagram fairly equally, though males are more responsive to food Instagram accounts than females, who have no significant difference in behavior. Both males and females who follow exercise Instagram accounts are significantly more active than those who do not follow exercise Instagram accounts. Given the recent explosive use of Instagram in the population, the implications for this study are enormous, …
Correct Conduct For Career And College, Anne Kent
Correct Conduct For Career And College, Anne Kent
Historical Documents of Bryant University (1863-present)
Pamphlet outlining the rules of etiquette young female students should follow throughout their academic and business careers, as determined by Anne Kent and Emily Post.