Business Commons^™

Corporations And The American Polity, Patrick Labossiere

Student Theses and Dissertations

Research on corporate communications’ effects on politics presents an acknowledgement of a relationship between the two topics, leaving a void in the explanation and examination of this topic. The void presents an opening to introduce a conceptual process for how corporations are able to craft communications to influence the American Polity, the democratic social organization within the United States. This research begins with a historical review of how corporations gain prominence in American society, capturing the ability to participate in the democratic social organization of the polity. A qualitative analysis of several conceptual frameworks serves as data, to establish an …

Raj Soin College Of Business Monthly Update - December 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

Raj Soin College Of Business Monthly Update - November 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Raj Soin College Of Business Monthly Update - October 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Raj Soin College Of Business Monthly Update - September 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Raj Soin College Of Business Monthly Update - August 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Raj Soin College Of Business Monthly Update - July 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

What Motivates People To Give, Cortni Megan Huffman

2020 Symposium Posters

Giving in the form of donations is crucial to a university’s success. A lot of research has been done on alumni giving, it’s the importance, and why alumni give, but little research has been conducted on how to get current students involved and what’s important to them. In this presentation, I will be discussing the theoretical approaches used to understand alumni giving and how we can translate the relationship marketing theory to get current students to donate to their future alumna matter. I conducted a pilot study wherein I asked current students if they would donate to Eastern Washington University …

Examining Consumers' Trust In The Food Supply Chain, Chadelle R.H. Robinson, Taylor K. Ruth, R.G. "Tre" Easterly Iii, Fayth Franzoy, Jay Lillywhite

Journal of Applied Communications

Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production …

Raj Soin College Of Business Monthly Update - May 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Raj Soin College Of Business Monthly Update - April 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Integrating Aviation Technology, Emergency Services, And Human Resilience: Considerations From Social Scientists, Chelsea A. Lenoble Ph.D., Joel M. Billings Ph.D., Allison A. Kwesell Ph.D., Ray H. Chang Ph.D.

National Training Aircraft Symposium (NTAS)

Unmanned aerial systems (UAS) have a range of applications within the field of disaster response. This presentation offers a novel framework of psychosocial considerations designed to advance UAS and disaster management integration. Social scientists highlight important challenges to the effective integration of three primary entities: UAS, the team of teams that responds to disasters, and populations affected by disasters.

The presentation adopts an emerging theoretical perspective on the intersection between UAS capabilities and disaster phases and extends it by bringing necessary attention to social science issues. Specifically, the framework outlines psychosocial considerations and areas of improvement for preparation (training), response …

Raj Soin College Of Business Monthly Update - March 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights tools and updates for working remotely as the campus transitions due to the COVID-19 pandemic. This includes some on campus tools and publisher ones as well.

Human-Machine Communication: Complete Volume. Volume 1

Human-Machine Communication

This is the complete volume of HMC Volume 1.

Raj Soin College Of Business Monthly Update - February 2020, Raj Soin College Of Business, Wright State University

RSCob Monthly Update

The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.

Raj Soin College Of Business Monthly Update - January 2020, Raj Soin College Of Business

RSCob Monthly Update

The RSCoB Monthly Update highlights the activities in the college, such as, publications, new faculty and staff, recognitions, and student accomplishments.

Training And Development: Communication And The Multigenerational Workplace, Michael G. Strawser

Journal of Communication Pedagogy

Communication practitioners, especially those who facilitate training and development workshops, should focus on generational differences as a subset of their communication training efforts. This article positions the multigenerational workplace and generational differences as a relevant topic for communication trainers and provides cursory information related to different generations. Ultimately, 10 best practices to address generational differences in business contexts are discussed.

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

The Role Of Organizational Culture For Creating Understanding And Trust Through Internal Crisis Communication, Albena Björck, Petra Barthelmess

International Crisis and Risk Communication Conference

Understanding and trust are major goals of the internal communication in general. In a crisis situation with its inherent uncertainty and lack of time their importance is elevated to a new level. The crisis communication theory lacks a cultural contextualization and a long-standing tradition for including the influence of organizational culture. The purpose of this study is to enhance the understanding of corporate culture as a key factor for internal crisis communication and its effectiveness. It investigates how the visible and less visible levels of culture manifest themselves in the internal crisis communication practice and identifies organizational culture patterns that …