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Full-Text Articles in Business
Who Killed John Wanamaker?, Marvin Lovett, Gerardo A. Miranda
Who Killed John Wanamaker?, Marvin Lovett, Gerardo A. Miranda
Marketing Faculty Publications and Presentations
Retailing has grown and continues to contribute significantly to the economy of the Unit-ed States, as well as to most other economies around the world. The study of retailing, as an academic field, continues to grow and evolve. The study of retail history and of its contributors provides beneficial insight. Retail commerce began to flourish in the United States well over a century ago. This study attempts to provide insight into the absence of an original and significant contributor to the field of retailing and marketing, John Wanamaker. In fact, John Wanamaker has been referred to as the “Father of …
Social/Interpersonal Skills In Business: In Field, Curriculum And Student Perspectives, Marvin Lovett, Irma S. Jones
Social/Interpersonal Skills In Business: In Field, Curriculum And Student Perspectives, Marvin Lovett, Irma S. Jones
Marketing Faculty Publications and Presentations
This study addresses the need for curriculum aimed at educating current Bachelor of Business Administration students regarding social/interpersonal skills required within the field of business administration. Social/Interpersonal skills will be operationally defined and include behaviors related to etiquette, professional introductions, conversing, etc. Although current Bachelor of Business Administration may offer appropriate coverage of the specific areas of study within the traditional field of business administration, graduates may lack the social/interpersonal skills needed to enhance their effectiveness.