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Implementation Of Motivational Strategies In The Manufacturing Industry, Lucretia Antoinette Starnes

Walden Dissertations and Doctoral Studies

Some leaders in the manufacturing industry face challenges in engaging employees to increase productivity. Manufacturing leaders who effectively engage employees can build meaningful communication and achieve organizational goals that can motivate employees to increase productivity. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative single case study was to explore motivational strategies manufacturing industry leaders use to engage employees to increase productivity. Participants included five managers at one manufacturing company located in northern Kentucky. Data were collected from semistructured interviews and company documents. Data were analyzed using Yin’s five-phase cycle. Three themes emerged: building a culture of meaningful communication, …