Business Commons^™

Third Party Employment Branding: What Are Its Signaling Dimensions, Mechanisms, And Sources?, Brian R. Dineen, Greet Van Hoye, Filip Lievens, Lindsay Mechem Rosokha

Research Collection Lee Kong Chian School Of Business

Massive shifts in the recruitment landscape, the continually changing nature of work and workers, and extraordinary technological progress have combined to enable unparalleled advances in how current and prospective employees receive and process information about organizations. Once the domain of internal organizational public relations and human resources (HR) teams, most employment branding has moved beyond organizations’ control. This chapter provides a conceptual framework pertaining to third party employment branding, defined as communications, claims, or status-based classifications generated by parties outside of direct company control that shape, enhance, and differentiate organizations’ images as favorable or unfavorable employers. Specifically, the authors first …