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Full-Text Articles in Business
Competitive Priorities As Trade-Offs Or Mutually Supportive: Can We Call The Question Yet?, Ravi Kathuria
Competitive Priorities As Trade-Offs Or Mutually Supportive: Can We Call The Question Yet?, Ravi Kathuria
Business Faculty Articles and Research
As the field of operations strategy matures, we need to refine the theories and abandon weak models through cumulative research. This study contributes to the debate on whether competitive priorities present potential trade-offs or are mutually supportive.