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"When Are The Japanese Japanese?" Negotiating Japanese Cultural Identity In A Japan-Us Binational Organization, Noriko Yagi
"When Are The Japanese Japanese?" Negotiating Japanese Cultural Identity In A Japan-Us Binational Organization, Noriko Yagi
Scholarship and Professional Work - Business
Based on a seven-month ethnographic study in a Japanese subsidiary in the US located in Southern California, this research describes when the organization members categorized as the Japanese are Japanese. One of the purposes of the research is to challenge the widely held assumption in the body of international business research that every organization member from a certain nation is under the influence of the national culture all the time in terms of its impact on their behavior, cognition and emotive expressions. This research brings the assumption that an individual could have multiple cultural identities into the analysis. Under this …
Ethnography As Research Methodology For International Business Studies : Its Complementary Role To The Methodology Based On A Positivistic Paradigm, Noriko Yagi
Scholarship and Professional Work - Business
A goal of this paper is to introduce ethnography to the Japanese audience as research methodology for international business studies. Ethnography is defined as the study of describing a culture of a group of people. In the United States, ethnography has been established as one of the research methods in organizational studies. This does not apply to Japan, however. Thus, the paper aims to fill the void and inform the Japanese audience about how ethnography can contribute extending our understanding of the complexity of international cross-cultural management. The paper begins with outlining characteristics of ethnography in comparison to research methodology …