Business Commons^™

The Practice Of Scenario Planning: An Analysis Of Inter- And Intra- Organizational Strategizing, Gary Bowman, Ryan Parks

Gary Bowman

Strategic activity is often punctuated through the application of strategy tools. Despite widespread use, opacity surrounds how these tools shape the strategy process. We examine the application and effect of a scenario planning process at an inter- and intra-organizational level. We use a longitudinal case study to demonstrate the importance of sensemaking in strategizing activity at the inter-organizational level. We also demonstrate the relative weakness of the scenario narrative as a boundary object capable of transferring knowledge to the intra-organizational level. Through empirical and theoretical integration we develop a model depicting the flow of knowledge in inter- and intra-organizational strategizing.