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Full-Text Articles in Business
Communicating Product Sustainability: Consumer Responses To Sustainability Labeling In A Retail Laboratory Environment, Siqi Feng
Inquiry: The University of Arkansas Undergraduate Research Journal
In effort to enhance sustainable development, manufacturers and retailers have collaborated to develop a standardized sustainability index based on supply chain life cycle information. However, it is unclear whether this index will help consumers make more sustainable purchases. Research conducted in a retail laboratory addresses consumer attitudes, purchase intentions, and product choices with and without a credible standardized sustainability index, and with or without provision of background sustainability information. Results from a pilot study and two mixed design experiments indicate that, on average, consumers focus more on brand equity than on sustainability levels when they make brand choices. While the …
Economic Literacy At The University Of Arkansas, Amanda Otto
Economic Literacy At The University Of Arkansas, Amanda Otto
Inquiry: The University of Arkansas Undergraduate Research Journal
In this study, the researchers developed a survey asking students what topics were most desired, what the ideal format of the program would be, and what would motivate students to participate. Each of these questions allowed participants to rank options within topics, formats and motivators. The survey also collected demographic information concerning age, gender, university classification, and specific college so that the researchers could analyze the needs of different groups on campus. A total of 397 students participated. To analyze the data, the rankings were summed to create an aggregate ranking for each question. The demographic information was used in …
Economics Of Scale In The Us Truckload Industry, Adam Gray Bradford
Economics Of Scale In The Us Truckload Industry, Adam Gray Bradford
Inquiry: The University of Arkansas Undergraduate Research Journal
No abstract provided.