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Country Natural Beef: A Maturing Co-Op At The Crossroads, Madeleine E. Pullman, Victoria Villa-Lobos, Zhaohui Wu
Country Natural Beef: A Maturing Co-Op At The Crossroads, Madeleine E. Pullman, Victoria Villa-Lobos, Zhaohui Wu
Business Faculty Publications and Presentations
A Business Base Study of a Group of Northwest Cattle Ranchers that Formed a Co-op to Market Natural Beef Products, in the Face of economic uncertainty and the rise of corporate farms and ranches. Provides an overview of the cattle ranching industry, the history of the co-op, its economic outlook, and future challenges.