Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
Community Foundation Donor-Advised Funds: Analyzing Efficiency And Effectiveness, Megan Bartell
Community Foundation Donor-Advised Funds: Analyzing Efficiency And Effectiveness, Megan Bartell
Master's Projects and Capstones
Philanthropy is constantly evolving, and some traditional philanthropic institutions may need to rethink their strategies to attract the next generation of donors. The younger generation of donors tends to value the broader concept of social impact through many aspects of their lives, rather than traditional philanthropy alone. One trendy giving vehicle, with extensive growth in the last few years, is donor-advised funds (DAFs). This research is an analysis of California-based community foundations and their approaches to working with DAF donors. DAFs are a popular subject today in the nonprofit world, but in fact, they were originally established in the 1930s …
"Next Generation" Givers: Implications For Nonprofit Engagement, Claire Lewis
"Next Generation" Givers: Implications For Nonprofit Engagement, Claire Lewis
Master's Projects and Capstones
The nonprofit sector is experiencing competition for resources, a decrease in donor retention, and larger donations from fewer donors. In addition, older generations are aging out. Therefore, it is critical that nonprofit leaders execute strategies to engage the Next Generation of supporters. In this project, Next Generation definitions, values, characteristics, and philanthropic habits were reviewed and analyzed through various resources and tools. Results yielded several key findings. First, definitions of the Next Generation are varied; however, they typically include Gen Y, and some or all of Gen X and Gen Z. Next Generation individuals are incredibly techsavvy, view time as …