Business Commons^™

Permission-Based Marketing: Using Gis To Create Information Visualizations For Nonprofit Organizations., Mark J. Sciuchetti Dr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.

Components Of An Effective Grant Proposal, Leonine Greaves

Symposium of Student Scholars

United Way of Greater Atlanta is seeking to start a homeless initiative in Cherokee County, Georgia. For the initiation of any program or service, it requires a stream of funding. In the case of nonprofit organizations, grant funding is a source of revenue to support those services and programs. Grant funding is acquired by submitting a grant proposal to a funder through an application process meeting their requirements. This project identifies key components that all grant proposals should possess when pursuing grant funding. These key components were found by searching and analyzing peer-reviewed scholarly literature that details the nature and …

Best Practices In Volunteer Management For Cherokee Family Violence Center, Andi Edwards

Symposium of Student Scholars

Volunteer programs have long been utilized by the nonprofit sector to meet growing societal needs in a cost-effective manner. However, many organizations remain unaware or resistant to volunteer management protocols that could potentially increase agency capacity and reach. Based upon existing research, industry best practices, and organizational changes needed in light of COVID-19, this project evaluates the importance of effective volunteer management as a capacity building exercise for nonprofits. The data collected were used to develop a volunteer management manual for Cherokee Family Violence Center (CFVC), a domestic violence service agency in north metropolitan Atlanta.

The overarching research question examined …

I. Using Social Media To Promote Awareness Of Hiv And Aids In Children: Education And Community Resources, Savannah Barnett

Symposium of Student Scholars

In this day and age, social media is critical to the success of a company whether it be for-profit or nonprofit. Eighty (80) percent of nonprofits use Facebook and 70 percent use Twitter worldwide which means that agencies who opt not to use social media are missing out on free to low-cost advertising and community engagement/ awareness (Domingues, Lopez, & Astudillo, 2016). No matter the business model or tax status, the way a company gains social media attention stays consistent in terms of what to post, how often, and the overall aesthetic and graphics that go along with the posts. …

Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons

Atlantic Marketing Association Proceedings

No abstract provided.

Assessment Of The Public Value Of Open Data In Ghana, Hubeidatu Nuhu, Jean-Paul Van Belle

African Conference on Information Systems and Technology

With rising enthusiasm for Open Data (OD) globally, there has been an expanding requirement for research on the impact this movement has created. Ghana is consid-ered as one of the early Open Data adopters in Africa. The case of Ghana presents an interesting and a unique area of concentration due to the country’s long stand in de-mocracy. The practice of democracy, accountability and transparency has been the core of government development in Ghana since independence in 1957. The research pur-pose is to understand and examine the impact of Open Data from the context of Gha-na from the perspective of created …

Mobile Food Pantries: A Marketing Opportunity, Deirdre T. Guion Peoples

Atlantic Marketing Association Proceedings

No abstract provided.

An Emotional Perspective On Political Attack Advertising, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

Who Is Making Lifestyle Changes Due To Preventive Health Care Information? A 10 Year Comparison Study, Joseph D. Cangelosi Jr., David Kim, Edward Ranelli

Atlantic Marketing Association Proceedings

This paper sought to describe from a set of 6 demographic and 13 lifestyle change variables the person who is significantly and positively impacted by preventive health care information (PHCI). Based on past research, six hypotheses were developed. Three of the six hypotheses were accepted. In addition, there were significant relationships for each of the six demographic variables with at least one of the lifestyle change variables. Those who are seeking and are positively impacted by PHCI are better educated, female, and (depending upon the lifestyle change variable in question) fall into a definite age category. There is partial support …

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, J. Paul Leavell

Atlantic Marketing Association Proceedings

Fine-art marketing research experiences friction that other arenas for marketing research do not. The product moved within this arena has subjective value with many drivers that can be difficult to quantify: The motivations of sellers and buyers may be different from what other marketing arenas experience (Marshall and Forrest 2011). The end price of fine art may have no relationship to the cost of inputs relying more on the demand driven by the artist’s reputation (Throsby 1994). Due to such challenges, the Academy has struggled in its contemplation of the marketing concept within this arena.

This paper will investigate the …

A Sad Clown Story: Mcdonald's Lack Of Support For Ronald Mcdonald Houses, Cheryl Ward, Diane R. Edmondson

Atlantic Marketing Association Proceedings

Ronald McDonald House Charities (RMHC) was created in 1974 to “provide housing for the families of sick children and for children receiving outpatient care” (“McDonald’s gives little,” 2013). RMHC currently has locations in more than 60 countries and regions around the world (“Ronald,” 2015). Each Ronald McDonald House establishes their own policies, budget, and fundraising goals; therefore, assets from each house are not co-mingled (Morran, 2013).

Considering RMHC is named after Ronald McDonald from the McDonald’s Corporation, one would expect that McDonald’s makes extensive financial contributions to RMHC; however, this is not the case. The company has recently come under …

An Application Of Social Media Marketing For Community Sustainable Development, Lei Huang, Amelia Clarke, Wen Tian, Natalie Heldsinger

Atlantic Marketing Association Proceedings

Though the social marketing approach has been developed from commercial marketing, it is a holistic approach from various social sciences disciplines like marketing, psychology, sociology, mass communication and economics. It is basically an art to explore new ways of analyzing problems and solving them effectively. For instance, social marketing influences sustainability through the use of marketing principles to increase awareness, understanding, change attitudes, and motivate the society to change, adopt, or sustain a particular behavior. This paper attempts to explore a framework of social media in light of disseminating the knowledge of a community-wide sustainability plan among various stakeholders. Policy …

Being Green And Social Responsibility: Basic Concepts And Multiple Case Studies In Business Excellence, Alan D. Smith, Steven R. Clinton, William T. Rupp

Atlantic Marketing Association Proceedings

Through a qualitative business case approach, three major manufacturing firms in Pittsburgh, PA were reviewed for their eco-friendly sustainability strategic initiatives and products/services. Undoubtedly, use of green best practices are value adding steps for a company may be initially difficult to justify to spend the time and resources developing such a process. This is especially true when other core business needs are present, such as driving revenue, product development and meeting governmental or consumer expectations. However, green and sustainability initiatives may not be currently dictated needs, but many companies feel strongly that charting such a course would be to their …

A Research Agenda For Advancing The Marketer's Understanding Of Ethical Consumption In A Post-Modern World, Julie M. Pharr

Atlantic Marketing Association Proceedings

The attribution of moral significance to the choice of everyday consumer goods may well mean that personal consumption is increasingly viewed as an ethical exercise and not simply an economic transaction.

Consumer behavior has emerged as an important moral battleground in the 21^st century. Those in doubt of this statement need look no farther than their local Catholic church. In a church encyclical released 06.18.15, Pope Francis called for radical transformation not only of global politics and economics but of individual lifestyles in the battle to confront the environmental deterioration of Earth. An encyclical is a document that serves …

An Exploratory Investigation Of The Public's Attitude On The Effects Of Global Warming: The Media's Role In Influencing Opinions As Moderated By Having Lived Through A Major Storm, George W. Stone, Percy Willians, Britney Hamilton

Atlantic Marketing Association Proceedings

While the debate over changing global weather patterns and the negative role mankind plays in altering the earth’s climate continues to rage, there appears to be no real movement in the views of entrenched participants on either side of the argument, or, for that matter, in the culture at large (Whitmarsh 2011). Even though global warming advocates claim the debate is now “settled science” and that a consensus of climatologists has emerged indicting mankind as one of the prime culprits in changing global climate patterns, an equally compelling argument has been made that naturally occurring phenomenon (e.g., such as volcanic …

The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain

Atlantic Marketing Association Proceedings

While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.

Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to economic …